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Guangdong Electronics

By Ingmar Björkman,  Ming Zeng
Published 01 Jan 1999
Reference 4862
Topic Strategy
Region Asia
Length 16 page(s)
Language English
Inspection copy
Teaching note
6.00
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Summary

The case describes the challenges of transforming a joint venture in China. The joint venture has experienced various problems in areas such as quality control, logistics and expatriate management.

Teaching objectives

Analyze the evolution of joint ventures in China. Understand the difficulties in managing changes. Managing partnerships. Challenge of expatriate management in China.

Keywords
  • RD1199
About the authors
Björkman

Ingmar Björkman

Ming Zeng


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