Whirlpool: The First Venture Into India

Published 01 Jul 1997
Reference 4710
Topic Strategy
Industry Retail
Region Asia
Summary

The case describes Whirpool's decision to enter India via a joint venture with an Indian partner to produce washing machines for the nascent local home appliance market. Supplier and marketing problems lead to financial difficulties at the JV and Whirlpool finally decides to take control. It must then transform the plant into a world-class operation.

Teaching objectives

To discuss the issues involved in establishing a joint venture in India. To discuss further related technology transfer.

Keywords
  • India
  • Washing Machine Production
  • Joint Venture
  • Entry Strategy
  • Suppliers
  • Customers
  • Technology Transfer
  • Asia Business