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Ahlstrom Korea

By Philippe Lasserre,  Jocelyn Probert
Published 01 Jan 1995
Reference 4523
Topic Strategy
Industry Mechanical or Industrial Engineering,  Paper & Forest Products
Region Asia
Length 20 page(s)
Language English
Inspection copy
Teaching note
6.00
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Summary

A European company establishes the only modem facility for its products in Korea, in partnership with a local firm, as part of its globalisation strategy. Quality problems, marketing difficulties and a shaky relationship with the local partner are finally overcome. The company must now decide how to develop its presence further.

Teaching objectives

To analyse the problems of entering a foreign market through a joint venture, issues in international development, and the characteristics of Asia Pacific.

About the authors
Lasserre

Philippe Lasserre

Emeritus Professor of Strategy and Asian Business

Jocelyn  Probert


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