Ahlstrom Korea

Published 01 Jan 1995
Reference 4523
Topic Strategy
Region Asia
Summary

A European company establishes the only modem facility for its products in Korea, in partnership with a local firm, as part of its globalisation strategy. Quality problems, marketing difficulties and a shaky relationship with the local partner are finally overcome. The company must now decide how to develop its presence further.

Teaching objectives

To analyse the problems of entering a foreign market through a joint venture, issues in international development, and the characteristics of Asia Pacific.