Jocelyn Probert

A European company establishes the only modem facility for its products in Korea, in partnership with a local firm, as part of its globalisation strategy. Quality problems, marketing difficulties and a shaky relationship with the local partner are finally overcome. The company must now decide how to develop its presence further.

Published 01 Jan 1995

Reference 4523

Topic Strategy

Industry Mechanical or Industrial Engineering Paper & Forest Products

Region Asia

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