Ganesh Iyer

The case focuses on the launch of McDowell’s Vintage Premium Indian Whisky in the mid-1980’s (the dates used in the case are later and exchange rates and prices have been adjusted accordingly. The essence of the marketing challenge faced by the marketing manager is unaffected by the later dates).

Published 08 Jan 2001

Reference 4953

Topic Marketing

Industry Wine and Spirits

Region Asia

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