The Acer Group: The Next Lap

Published 01 Jan 1999
Reference 4773
Topic Strategy
Region Global
Summary

Update of the case The Acer Group: Building an Asian Multinational to 1998. Discusses the next phase of globalisation, an alliance with Siemens-Noxdorf and restructuring of a joint venture with Texas Instruments.

Teaching objectives

Understand recent developments in the global expansion of companies with an Asian home base. Explore the role of alliances and joint ventures in global expansion and the evolution of joint ventures with changing partner goals.

Keywords
  • RD0998