Deborah Clyde-Smith

Whirlpool in China: Entering the World's Largest Market

By  Peter Williamson,  Deborah Clyde-Smith
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Case A and B describe Whirlpool’s entry strategy for China in the washing machine, microwave, air conditioner and refrigerator markets. Only a few years later, faced with market share gains by local manufacturers, Whirlpool withdrew from the air conditioner and refrigerator sectors requiring it to fundamentally re-evaluate its strategy.

    Published 01 Jan 2001

    Reference 4950

    Topic Strategy

    Region Asia

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    Whirlpool in China: Entering the World's Largest Market

    Add to cart
    Case A and B describe Whirlpool’s entry strategy for China in the washing machine, microwave, air conditioner and refrigerator markets. Only a few years later, faced with market share gains by local manufacturers, Whirlpool withdrew from the air conditioner and refrigerator sectors requiring it to fundamentally re-evaluate its strategy.
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      Whirlpool in China: Travails

      By  Peter Williamson,  Deborah Clyde-Smith
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      Case A and B describe Whirlpool’s entry strategy for China in the washing machine, microwave, air conditioner and refrigerator markets. Only a few years later, faced with market share gains by local manufacturers, Whirlpool withdrew from the air conditioner and refrigerator sectors requiring it to fundamentally re-evaluate its strategy.

        Published 01 Jan 2001

        Reference 4950

        Topic Strategy

        Region Asia

        View case

        Whirlpool in China: Travails

        Add to cart
        Case A and B describe Whirlpool’s entry strategy for China in the washing machine, microwave, air conditioner and refrigerator markets. Only a few years later, faced with market share gains by local manufacturers, Whirlpool withdrew from the air conditioner and refrigerator sectors requiring it to fundamentally re-evaluate its strategy.
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          China's Beer Wars (B10)

          By  Deborah Clyde-Smith,  Peter Williamson
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          These cases trace the dynamics of competition in the Chinese market between foreign entrants, joint venture companies and local firms. It outlines the characteristics of the Chinese market and the strategies followed by all the major competitors. As competition has intensified and most companies are losing money it poses the question of how their strategies need to be adapted.

            Published 01 May 1999

            Reference 4755

            Topic Strategy

            Region Asia

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            China's Beer Wars (B10)

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            These cases trace the dynamics of competition in the Chinese market between foreign entrants, joint venture companies and local firms. It outlines the characteristics of the Chinese market and the strategies followed by all the major competitors. As competition has intensified and most companies are losing money it poses the question of how their strategies need to be adapted.
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              Wall's Ice Cream in Thailand

              By  Peter Williamson,  Deborah Clyde-Smith
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              This case updates the earlier case series from Harvard Business School (Lever Brothers Thailand (A, B1, B2 & C). It discusses the entry of new multinational competitors, their strategies for winning market share against Unilever’s Walls brand and Unilever’s response to defend its position.

                Published 01 Jan 1998

                Reference 4774

                Topic Strategy

                Region Asia

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                Wall's Ice Cream in Thailand

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                This case updates the earlier case series from Harvard Business School (Lever Brothers Thailand (A, B1, B2 & C). It discusses the entry of new multinational competitors, their strategies for winning market share against Unilever’s Walls brand and Unilever’s response to defend its position.
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                  Wall's Ice Cream in Vietnam

                  By  Peter Williamson,  Deborah Clyde-Smith
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                  This case describes the competitive environment of the ice cream market in Vietnam, its growth potential and the strategy adopted by Unilever to enter the market with its Walls’ brand. The Wall’s market positioning, operational approach and initial success are described.

                    Published 01 Jan 1998

                    Reference 4775

                    Topic Strategy

                    Region Asia

                    View case

                    Wall's Ice Cream in Vietnam

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                    This case describes the competitive environment of the ice cream market in Vietnam, its growth potential and the strategy adopted by Unilever to enter the market with its Walls’ brand. The Wall’s market positioning, operational approach and initial success are described.
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                      China's Beer Wars (A)

                      By  Peter Williamson,  Deborah Clyde-Smith
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                      These cases trace the dynamics of competition in the Chinese market between foreign entrants, joint venture companies and local firms. It outlines the characteristics of the Chinese market and the strategies followed by all the major competitors. As competition has intensified and most companies are losing money it poses the question of how their strategies need to be adapted.

                        Published 01 Jan 1998

                        Reference 4755

                        Topic Strategy

                        Region Asia

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                        China's Beer Wars (A)

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                        These cases trace the dynamics of competition in the Chinese market between foreign entrants, joint venture companies and local firms. It outlines the characteristics of the Chinese market and the strategies followed by all the major competitors. As competition has intensified and most companies are losing money it poses the question of how their strategies need to be adapted.
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                          China's Beer Wars (B1)

                          By  Peter Williamson,  Deborah Clyde-Smith
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                          These cases trace the dynamics of competition in the Chinese market between foreign entrants, joint venture companies and local firms. It outlines the characteristics of the Chinese market and the strategies followed by all the major competitors. As competition has intensified and most companies are losing money it poses the question of how their strategies need to be adapted.

                            Published 01 Jan 1998

                            Reference 4755

                            Topic Strategy

                            Region Asia

                            View case

                            China's Beer Wars (B1)

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                            These cases trace the dynamics of competition in the Chinese market between foreign entrants, joint venture companies and local firms. It outlines the characteristics of the Chinese market and the strategies followed by all the major competitors. As competition has intensified and most companies are losing money it poses the question of how their strategies need to be adapted.
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                              China's Beer Wars (B2)

                              By  Peter Williamson,  Deborah Clyde-Smith
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                              These cases trace the dynamics of competition in the Chinese market between foreign entrants, joint venture companies and local firms. It outlines the characteristics of the Chinese market and the strategies followed by all the major competitors. As competition has intensified and most companies are losing money it poses the question of how their strategies need to be adapted.

                                Published 01 Jan 1998

                                Reference 4755

                                Topic Strategy

                                Region Asia

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                                China's Beer Wars (B2)

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                                These cases trace the dynamics of competition in the Chinese market between foreign entrants, joint venture companies and local firms. It outlines the characteristics of the Chinese market and the strategies followed by all the major competitors. As competition has intensified and most companies are losing money it poses the question of how their strategies need to be adapted.
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                                  China's Beer Wars (B3)

                                  By  Peter Williamson,  Deborah Clyde-Smith
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                                  These cases trace the dynamics of competition in the Chinese market between foreign entrants, joint venture companies and local firms. It outlines the characteristics of the Chinese market and the strategies followed by all the major competitors. As competition has intensified and most companies are losing money it poses the question of how their strategies need to be adapted.

                                    Published 01 Jan 1998

                                    Reference 4755

                                    Topic Strategy

                                    Region Asia

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                                    China's Beer Wars (B3)

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                                    These cases trace the dynamics of competition in the Chinese market between foreign entrants, joint venture companies and local firms. It outlines the characteristics of the Chinese market and the strategies followed by all the major competitors. As competition has intensified and most companies are losing money it poses the question of how their strategies need to be adapted.
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                                      China's Beer Wars (B4)

                                      By  Deborah Clyde-Smith,  Peter Williamson
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                                      These cases trace the dynamics of competition in the Chinese market between foreign entrants, joint venture companies and local firms. It outlines the characteristics of the Chinese market and the strategies followed by all the major competitors. As competition has intensified and most companies are losing money it poses the question of how their strategies need to be adapted.

                                        Published 01 Jan 1998

                                        Reference 4755

                                        Topic Strategy

                                        Region Asia

                                        View case

                                        China's Beer Wars (B4)

                                        Add to cart
                                        These cases trace the dynamics of competition in the Chinese market between foreign entrants, joint venture companies and local firms. It outlines the characteristics of the Chinese market and the strategies followed by all the major competitors. As competition has intensified and most companies are losing money it poses the question of how their strategies need to be adapted.
                                          View case