Case A and B describe Whirlpool’s entry strategy for China in the washing machine, microwave, air conditioner and refrigerator markets. Only a few years later, faced with market share gains by local manufacturers, Whirlpool withdrew from the air conditioner and refrigerator sectors requiring it to fundamentally re-evaluate its strategy.

Case A and B describe Whirlpool’s entry strategy for China in the washing machine, microwave, air conditioner and refrigerator markets. Only a few years later, faced with market share gains by local manufacturers, Whirlpool withdrew from the air conditioner and refrigerator sectors requiring it to fundamentally re-evaluate its strategy.

These cases trace the dynamics of competition in the Chinese market between foreign entrants, joint venture companies and local firms. It outlines the characteristics of the Chinese market and the strategies followed by all the major competitors. As competition has intensified and most companies are losing money it poses the question of how their strategies need to be adapted.

This case describes the competitive environment of the ice cream market in Vietnam, its growth potential and the strategy adopted by Unilever to enter the market with its Walls’ brand. The Wall’s market positioning, operational approach and initial success are described.

This case updates the earlier case series from Harvard Business School (Lever Brothers Thailand (A, B1, B2 & C). It discusses the entry of new multinational competitors, their strategies for winning market share against Unilever’s Walls brand and Unilever’s response to defend its position.

These cases trace the dynamics of competition in the Chinese market between foreign entrants, joint venture companies and local firms. It outlines the characteristics of the Chinese market and the strategies followed by all the major competitors. As competition has intensified and most companies are losing money it poses the question of how their strategies need to be adapted.

These cases trace the dynamics of competition in the Chinese market between foreign entrants, joint venture companies and local firms. It outlines the characteristics of the Chinese market and the strategies followed by all the major competitors. As competition has intensified and most companies are losing money it poses the question of how their strategies need to be adapted.

These cases trace the dynamics of competition in the Chinese market between foreign entrants, joint venture companies and local firms. It outlines the characteristics of the Chinese market and the strategies followed by all the major competitors. As competition has intensified and most companies are losing money it poses the question of how their strategies need to be adapted.

These cases trace the dynamics of competition in the Chinese market between foreign entrants, joint venture companies and local firms. It outlines the characteristics of the Chinese market and the strategies followed by all the major competitors. As competition has intensified and most companies are losing money it poses the question of how their strategies need to be adapted.

These cases trace the dynamics of competition in the Chinese market between foreign entrants, joint venture companies and local firms. It outlines the characteristics of the Chinese market and the strategies followed by all the major competitors. As competition has intensified and most companies are losing money it poses the question of how their strategies need to be adapted.