Deborah Clyde-Smith

Case A and B describe Whirlpool’s entry strategy for China in the washing machine, microwave, air conditioner and refrigerator markets. Only a few years later, faced with market share gains by local manufacturers, Whirlpool withdrew from the air conditioner and refrigerator sectors requiring it to fundamentally re-evaluate its strategy.

Published 01 Jan 2001

Reference 4950

Topic Strategy

Region Asia

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Please refer to part A for the abstract

Published 01 Jan 2001

Reference 4950

Topic Strategy

Region Asia

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These cases trace the dynamics of competition in the Chinese market between foreign entrants, joint venture companies and local firms. It outlines the characteristics of the Chinese market and the strategies followed by all the major competitors. As competition has intensified and most companies are losing money it poses the question of how their strategies need to be adapted.

Published 01 May 1999

Reference 4755

Topic Strategy

Region Asia

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This case describes the competitive environment of the ice cream market in Vietnam, its growth potential and the strategy adopted by Unilever to enter the market with its Walls’ brand. The Wall’s market positioning, operational approach and initial success are described.

Published 01 Jan 1998

Reference 4775

Topic Strategy

Region Asia

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This case updates the earlier case series from Harvard Business School (Lever Brothers Thailand (A, B1, B2 & C). It discusses the entry of new multinational competitors, their strategies for winning market share against Unilever’s Walls brand and Unilever’s response to defend its position.

Published 01 Jan 1998

Reference 4774

Topic Strategy

Region Asia

View case
These cases trace the dynamics of competition in the Chinese market between foreign entrants, joint venture companies and local firms. It outlines the characteristics of the Chinese market and the strategies followed by all the major competitors. As competition has intensified and most companies are losing money it poses the question of how their strategies need to be adapted.

Published 01 Jan 1998

Reference 4755

Topic Strategy

Region Asia

View case
These cases trace the dynamics of competition in the Chinese market between foreign entrants, joint venture companies and local firms. It outlines the characteristics of the Chinese market and the strategies followed by all the major competitors. As competition has intensified and most companies are losing money it poses the question of how their strategies need to be adapted.

Published 01 Jan 1998

Reference 4755

Topic Strategy

Region Asia

View case
These cases trace the dynamics of competition in the Chinese market between foreign entrants, joint venture companies and local firms. It outlines the characteristics of the Chinese market and the strategies followed by all the major competitors. As competition has intensified and most companies are losing money it poses the question of how their strategies need to be adapted.

Published 01 Jan 1998

Reference 4755

Topic Strategy

Region Asia

View case
These cases trace the dynamics of competition in the Chinese market between foreign entrants, joint venture companies and local firms. It outlines the characteristics of the Chinese market and the strategies followed by all the major competitors. As competition has intensified and most companies are losing money it poses the question of how their strategies need to be adapted.

Published 01 Jan 1998

Reference 4755

Topic Strategy

Region Asia

View case
These cases trace the dynamics of competition in the Chinese market between foreign entrants, joint venture companies and local firms. It outlines the characteristics of the Chinese market and the strategies followed by all the major competitors. As competition has intensified and most companies are losing money it poses the question of how their strategies need to be adapted.

Published 01 Jan 1998

Reference 4755

Topic Strategy

Region Asia

View case