China's Beer Wars (B2)

Published 01 Jan 1998
Reference 4755
Topic Strategy
Region Asia
Summary

These cases trace the dynamics of competition in the Chinese market between foreign entrants, joint venture companies and local firms. It outlines the characteristics of the Chinese market and the strategies followed by all the major competitors. As competition has intensified and most companies are losing money it poses the question of how their strategies need to be adapted.

Teaching objectives

The cases are designed to help students understand the realities of competing for a share of China?s huge consumer market. It provides the necessary information to enable them to develop alternative strategies for different competitors and understand competitive dynamics. It can be used in simulation mode where different groups take the note of different competitors.

Keywords
  • ALCOHOL
  • ASIA
  • DRINK