Deborah Clyde-Smith

China's Beer Wars (B5)

By  Peter Williamson,  Deborah Clyde-Smith
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These cases trace the dynamics of competition in the Chinese market between foreign entrants, joint venture companies and local firms. It outlines the characteristics of the Chinese market and the strategies followed by all the major competitors. As competition has intensified and most companies are losing money it poses the question of how their strategies need to be adapted.

    Published 01 Jan 1998

    Reference 4755

    Topic Strategy

    Region Asia

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    China's Beer Wars (B5)

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    These cases trace the dynamics of competition in the Chinese market between foreign entrants, joint venture companies and local firms. It outlines the characteristics of the Chinese market and the strategies followed by all the major competitors. As competition has intensified and most companies are losing money it poses the question of how their strategies need to be adapted.
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      China's Beer Wars (B6)

      By  Peter Williamson,  Deborah Clyde-Smith
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      These cases trace the dynamics of competition in the Chinese market between foreign entrants, joint venture companies and local firms. It outlines the characteristics of the Chinese market and the strategies followed by all the major competitors. As competition has intensified and most companies are losing money it poses the question of how their strategies need to be adapted.

        Published 01 Jan 1998

        Reference 4755

        Topic Strategy

        Region Asia

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        China's Beer Wars (B6)

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        These cases trace the dynamics of competition in the Chinese market between foreign entrants, joint venture companies and local firms. It outlines the characteristics of the Chinese market and the strategies followed by all the major competitors. As competition has intensified and most companies are losing money it poses the question of how their strategies need to be adapted.
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          China's Beer Wars (B7)

          By  Peter Williamson,  Deborah Clyde-Smith
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          These cases trace the dynamics of competition in the Chinese market between foreign entrants, joint venture companies and local firms. It outlines the characteristics of the Chinese market and the strategies followed by all the major competitors. As competition has intensified and most companies are losing money it poses the question of how their strategies need to be adapted.

            Published 01 Jan 1998

            Reference 4755

            Topic Strategy

            Region Asia

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            China's Beer Wars (B7)

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            These cases trace the dynamics of competition in the Chinese market between foreign entrants, joint venture companies and local firms. It outlines the characteristics of the Chinese market and the strategies followed by all the major competitors. As competition has intensified and most companies are losing money it poses the question of how their strategies need to be adapted.
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              China's Beer Wars (B8)

              By  Peter Williamson,  Deborah Clyde-Smith
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              These cases trace the dynamics of competition in the Chinese market between foreign entrants, joint venture companies and local firms. It outlines the characteristics of the Chinese market and the strategies followed by all the major competitors. As competition has intensified and most companies are losing money it poses the question of how their strategies need to be adapted.

                Published 01 Jan 1998

                Reference 4755

                Topic Strategy

                Region Asia

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                China's Beer Wars (B8)

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                These cases trace the dynamics of competition in the Chinese market between foreign entrants, joint venture companies and local firms. It outlines the characteristics of the Chinese market and the strategies followed by all the major competitors. As competition has intensified and most companies are losing money it poses the question of how their strategies need to be adapted.
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                  China's Beer Wars (B9)

                  By  Peter Williamson,  Deborah Clyde-Smith
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                  These cases trace the dynamics of competition in the Chinese market between foreign entrants, joint venture companies and local firms. It outlines the characteristics of the Chinese market and the strategies followed by all the major competitors. As competition has intensified and most companies are losing money it poses the question of how their strategies need to be adapted.

                    Published 01 Jan 1998

                    Reference 4755

                    Topic Strategy

                    Region Asia

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                    China's Beer Wars (B9)

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                    These cases trace the dynamics of competition in the Chinese market between foreign entrants, joint venture companies and local firms. It outlines the characteristics of the Chinese market and the strategies followed by all the major competitors. As competition has intensified and most companies are losing money it poses the question of how their strategies need to be adapted.
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                      China's Beer Wars (C)

                      By  Peter Williamson,  Deborah Clyde-Smith
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                      These cases trace the dynamics of competition in the Chinese market between foreign entrants, joint venture companies and local firms. It outlines the characteristics of the Chinese market and the strategies followed by all the major competitors. As competition has intensified and most companies are losing money it poses the question of how their strategies need to be adapted.

                        Published 01 Jan 1998

                        Reference 4755

                        Topic Strategy

                        Region Asia

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                        China's Beer Wars (C)

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                        These cases trace the dynamics of competition in the Chinese market between foreign entrants, joint venture companies and local firms. It outlines the characteristics of the Chinese market and the strategies followed by all the major competitors. As competition has intensified and most companies are losing money it poses the question of how their strategies need to be adapted.
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                          The Acer Group: Building an Asian Multinational

                          By  Peter Williamson,  Deborah Clyde-Smith
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                          This case traces the history of Acer as it builds a multinational from its home base in Taiwan. It explores the hurdles faced by an Asian company in expanding internationally and how Acer has overcome these using innovative strategies. The inherent tension between achieving global scale economies and large responsiveness is also explored.

                            Published 01 Dec 1997

                            Reference 4712

                            Topic Strategy

                            Region Asia

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                            The Acer Group: Building an Asian Multinational

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                            This case traces the history of Acer as it builds a multinational from its home base in Taiwan. It explores the hurdles faced by an Asian company in expanding internationally and how Acer has overcome these using innovative strategies. The inherent tension between achieving global scale economies and large responsiveness is also explored.
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                              Unilever's Wall's Ice Cream in China

                              By  Peter Williamson,  Deborah Clyde-Smith
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                              The case traces Unilever’s entry strategy for its impulse ice cream products in China. It outlines the success of the company’s operations in Beijing including the decision to create a new, dedicated distribution channel. It contrasts this with the experience in Shanghai where a different competitive environment required significant adaptation of the initial strategy.

                                Published 01 Aug 1996

                                Reference 4641

                                Topic Strategy

                                Region Asia

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                                Unilever's Wall's Ice Cream in China

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                                The case traces Unilever’s entry strategy for its impulse ice cream products in China. It outlines the success of the company’s operations in Beijing including the decision to create a new, dedicated distribution channel. It contrasts this with the experience in Shanghai where a different competitive environment required significant adaptation of the initial strategy.
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