CP Group: From Seeds to 'Kitchen of the World'

Published 01 Jan 2003
Reference 4994
Topic Strategy
Region Asia
Summary

Thailand's CP Group became Asia's largest agro-industrial company through the development and geographic expansion of its vertically integrated system. CP leveraged alliances and joint ventures to become a world-class player and is now expanding its core business into processed foods in a bid to become the 'Kitchen of the World'.

Teaching objectives

Analysis of the internationalisation process Opportunities and impediments faced by a company from a developing country home base Vehicle to discuss capability building, learning and organisation dynamics

Keywords
  • AR2003
  • AR0203
  • RD0103
  • SINGAPORE
  • INTERNATIONALISATION
  • CAPABILITY BUILDING
  • STRATEGY
  • COMPETITIVE ADVANTAGE
  • RESOURCE BASED-VIEW
  • COMPETENCIES
  • MULTINATIONAL
  • ORGANIZATION DYNAMICS