Thailand's CP Group became Asia's largest agro-industrial company through the development and geographic expansion of its vertically integrated system. CP leveraged alliances and joint ventures to become a world-class player and is now expanding its core business into processed foods in a bid to become the 'Kitchen of the World'.
Analysis of the internationalisation process Opportunities and impediments faced by a company from a developing country home base Vehicle to discuss capability building, learning and organisation dynamics
- CAPABILITY BUILDING
- COMPETITIVE ADVANTAGE
- RESOURCE BASED-VIEW
- ORGANIZATION DYNAMICS