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4 cases found.

Who's #1: INSEAD, Harvard, Wharton, LBS? (A): Designing Research to Measure the Strength of Business Schools Brands

By  Joerg Niessing,  Pierre Chandon
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In 2017, the Financial Times ranked INSEAD the #1 MBA programme in the world for the second year in a row.

    Published 11 Oct 2017

    Reference 6198

    Topic Marketing

    Region Global

    Industry Higher Education

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    Who's #1: INSEAD, Harvard, Wharton, LBS? (A): Designing Research to Measure the Strength of Business Schools Brands

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    In 2017, the Financial Times ranked INSEAD the #1 MBA programme in the world for the second year in a row.

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      Who's #1: INSEAD, Harvard, Wharton, LBS? (B): Leveraging Research to Market Business Schools Brands

      By  Joerg Niessing,  Pierre Chandon
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      In 2017, the Financial Times ranked INSEAD’s MBA programme #1 in the world for the second year in a row. The Dean of INSEAD, Ilian Mihov, commissioned a large-scale study to understand the shool’s brand equity compared to its peers. The goal is to optimize INSEAD’s positioning, value proposition and communication, to attract the best MBA students.

        Published 11 Oct 2017

        Reference 6198

        Topic Marketing

        Region Global

        Industry Higher Education

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        Who's #1: INSEAD, Harvard, Wharton, LBS? (B): Leveraging Research to Market Business Schools Brands

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        In 2017, the Financial Times ranked INSEAD’s MBA programme #1 in the world for the second year in a row. The Dean of INSEAD, Ilian Mihov, commissioned a large-scale study to understand the shool’s brand equity compared to its peers. The goal is to optimize INSEAD’s positioning, value proposition and communication, to attract the best MBA students.
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          Universitat Oberta de Catalunya (UOC): A University without Distance

          By  Soumitra Dutta,  Paul Verdin
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          Case Writers: Anne-Maire DE JONGHE and Eline VAN POECK Universitat Oberta de Catalunya (UOC) represents the case of a “green-field university” (a new start-up from scratch), a distance e-based university, located in Barcelona (Spain), which was able to use the specific regional context of higher education policy in Catalunya to embark on a rather unique strategy and establish a unique organizatio

            Published 01 Jan 2004

            Reference 5197

            Topic Strategy

            Region Europe

            Industry Education Management,  Higher Education

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            Universitat Oberta de Catalunya (UOC): A University without Distance

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            Case Writers: Anne-Maire DE JONGHE and Eline VAN POECK Universitat Oberta de Catalunya (UOC) represents the case of a “green-field university” (a new start-up from scratch), a distance e-based university, located in Barcelona (Spain), which was able to use the specific regional context of higher education policy in Catalunya to embark on a rather unique strategy and establish a unique organizatio
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              INSEAD: One School, Two Campuses - Going to Asia

              By  Philippe Lasserre,  Arnoud De Meyer
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              In June 1998, The Board of Directors of INSEAD, a leading international business school based in Fontainebleau (France) had to decide to proceed with an investment in a second campus in Singapore. Over the past 20 years INSEAD had established an international reputation and had developed some expertise on Asian business.

                Published 03 Jan 2003

                Reference 5089

                Topic Strategy

                Region Global

                Industry Higher Education,  Non-Profit Organization Management

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                INSEAD: One School, Two Campuses - Going to Asia

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                In June 1998, The Board of Directors of INSEAD, a leading international business school based in Fontainebleau (France) had to decide to proceed with an investment in a second campus in Singapore. Over the past 20 years INSEAD had established an international reputation and had developed some expertise on Asian business.
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