Filter
Sort by
View
4 cases found.

Who's #1: INSEAD, Harvard, Wharton, LBS? (A): Designing Research to Measure the Strength of Business Schools Brands

By  Joerg Niessing,  Pierre Chandon
Add to cart popular award extra
In 2017, the Financial Times ranked INSEAD’s MBA programme #1 in the world for the second year in a row. The Dean of INSEAD, Ilian Mihov, commissioned a large-scale study to understand the shool’s brand equity compared to its peers. The goal is to optimize INSEAD’s positioning, value proposition and communication, to attract the best MBA students.

    Published 11 Oct 2017

    Reference 6198

    Topic Marketing

    Region Global

    Industry Higher Education

    View case

    Who's #1: INSEAD, Harvard, Wharton, LBS? (A): Designing Research to Measure the Strength of Business Schools Brands

    Add to cart popular award extra
    In 2017, the Financial Times ranked INSEAD’s MBA programme #1 in the world for the second year in a row. The Dean of INSEAD, Ilian Mihov, commissioned a large-scale study to understand the shool’s brand equity compared to its peers. The goal is to optimize INSEAD’s positioning, value proposition and communication, to attract the best MBA students.
      View case

      Who's #1: INSEAD, Harvard, Wharton, LBS? (B): Leveraging Research to Market Business Schools Brands

      By  Joerg Niessing,  Pierre Chandon
      Add to cart popular award
      In 2017, the Financial Times ranked INSEAD’s MBA programme #1 in the world for the second year in a row. The Dean of INSEAD, Ilian Mihov, commissioned a large-scale study to understand the shool’s brand equity compared to its peers. The goal is to optimize INSEAD’s positioning, value proposition and communication, to attract the best MBA students.

        Published 11 Oct 2017

        Reference 6198

        Topic Marketing

        Region Global

        Industry Higher Education

        View case

        Who's #1: INSEAD, Harvard, Wharton, LBS? (B): Leveraging Research to Market Business Schools Brands

        Add to cart popular award
        In 2017, the Financial Times ranked INSEAD’s MBA programme #1 in the world for the second year in a row. The Dean of INSEAD, Ilian Mihov, commissioned a large-scale study to understand the shool’s brand equity compared to its peers. The goal is to optimize INSEAD’s positioning, value proposition and communication, to attract the best MBA students.
          View case

          Universitat Oberta de Catalunya (UOC): A University without Distance

          By  Soumitra Dutta,  Paul Verdin
          Add to cart
          Case Writers: Anne-Maire DE JONGHE and Eline VAN POECK Universitat Oberta de Catalunya (UOC) represents the case of a “green-field university” (a new start-up from scratch), a distance e-based university, located in Barcelona (Spain), which was able to use the specific regional context of higher education policy in Catalunya to embark on a rather unique strategy and establish a unique organizatio

            Published 01 Jan 2004

            Reference 5197

            Topic Strategy

            Region Europe

            Industry Education Management,  Higher Education

            View case

            Universitat Oberta de Catalunya (UOC): A University without Distance

            Add to cart
            Case Writers: Anne-Maire DE JONGHE and Eline VAN POECK Universitat Oberta de Catalunya (UOC) represents the case of a “green-field university” (a new start-up from scratch), a distance e-based university, located in Barcelona (Spain), which was able to use the specific regional context of higher education policy in Catalunya to embark on a rather unique strategy and establish a unique organizatio
              View case

              INSEAD: One School, Two Campuses - Going to Asia

              By  Philippe Lasserre,  Arnoud De Meyer
              Add to cart
              In June 1998, The Board of Directors of INSEAD, a leading international business school based in Fontainebleau (France) had to decide to proceed with an investment in a second campus in Singapore. Over the past 20 years INSEAD had established an international reputation and had developed some expertise on Asian business.

                Published 03 Jan 2003

                Reference 5089

                Topic Strategy

                Region Global

                Industry Higher Education,  Non-Profit Organization Management

                View case

                INSEAD: One School, Two Campuses - Going to Asia

                Add to cart
                In June 1998, The Board of Directors of INSEAD, a leading international business school based in Fontainebleau (France) had to decide to proceed with an investment in a second campus in Singapore. Over the past 20 years INSEAD had established an international reputation and had developed some expertise on Asian business.
                  View case