Filter
Sort by
View
9 case(s) found.

John Wood and Room to Read

By  Jasjit Singh
Add to cart
In the eight years since doing his MBA, John Wood has had a stellar career with Microsoft, where he is considered a rising star. But John feels a sense of purpose is missing from his corporate career.

    Published 21 Apr 2017

    Reference 6298

    Length 1 page(s)

    Topic Responsibility

    Region Asia

    Industry Education Management,  Higher Education,  Non-Profit Organization Management

    View case

    John Wood and Room to Read

    By  Jasjit Singh
    Add to cart
    In the eight years since doing his MBA, John Wood has had a stellar career with Microsoft, where he is considered a rising star. But John feels a sense of purpose is missing from his corporate career.
      View case

      Who's #1: INSEAD, Harvard, Wharton, LBS? (A): Designing Research to Measure the Strength of Business Schools Brands

      By  Joerg Niessing,  Pierre Chandon
      Add to cart award extra

      In 2017, the Financial Times ranked INSEAD the #1 MBA programme in the world for the second year in a row.

        Published 11 Oct 2017

        Reference 6198

        Length 6 page(s)

        Topic Marketing

        Region Global

        Industry Higher Education

        View case

        Who's #1: INSEAD, Harvard, Wharton, LBS? (A): Designing Research to Measure the Strength of Business Schools Brands

        By  Joerg Niessing,  Pierre Chandon
        Add to cart award extra

        In 2017, the Financial Times ranked INSEAD the #1 MBA programme in the world for the second year in a row.

          View case

          Who's #1: INSEAD, Harvard, Wharton, LBS? (B): Leveraging Research to Market Business Schools Brands

          By  Joerg Niessing,  Pierre Chandon
          Add to cart award
          In 2017, the Financial Times ranked INSEAD’s MBA programme #1 in the world for the second year in a row. The Dean of INSEAD, Ilian Mihov, commissioned a large-scale study to understand the shool’s brand equity compared to its peers. The goal is to optimize INSEAD’s positioning, value proposition and communication, to attract the best MBA students.

            Published 11 Oct 2017

            Reference 6198

            Length 10 page(s)

            Topic Marketing

            Region Global

            Industry Higher Education

            View case

            Who's #1: INSEAD, Harvard, Wharton, LBS? (B): Leveraging Research to Market Business Schools Brands

            By  Joerg Niessing,  Pierre Chandon
            Add to cart award
            In 2017, the Financial Times ranked INSEAD’s MBA programme #1 in the world for the second year in a row. The Dean of INSEAD, Ilian Mihov, commissioned a large-scale study to understand the shool’s brand equity compared to its peers. The goal is to optimize INSEAD’s positioning, value proposition and communication, to attract the best MBA students.
              View case

              Who's #1: INSEAD, Harvard, Wharton, LBS? (A): Designing Research to Measure the Strength of Business Schools Brands (French)

              By  Joerg Niessing,  Pierre Chandon
              Add to cart extra
              In 2017, the Financial Times ranked INSEAD’s MBA programme #1 in the world for the second year in a row. The Dean of INSEAD, Ilian Mihov, commissioned a large-scale study to understand the shool’s brand equity compared to its peers. The goal is to optimize INSEAD’s positioning, value proposition and communication, to attract the best MBA students.

                Published 05 Apr 2018

                Reference 6198

                Length 6 page(s)

                Topic Marketing

                Region Global

                Industry Higher Education

                View case

                Who's #1: INSEAD, Harvard, Wharton, LBS? (A): Designing Research to Measure the Strength of Business Schools Brands (French)

                By  Joerg Niessing,  Pierre Chandon
                Add to cart extra
                In 2017, the Financial Times ranked INSEAD’s MBA programme #1 in the world for the second year in a row. The Dean of INSEAD, Ilian Mihov, commissioned a large-scale study to understand the shool’s brand equity compared to its peers. The goal is to optimize INSEAD’s positioning, value proposition and communication, to attract the best MBA students.
                  View case

                  Who's #1: INSEAD, Harvard, Wharton, LBS? (B): Leveraging Research to Market Business Schools Brands (French)

                  By  Joerg Niessing,  Pierre Chandon
                  Add to cart extra
                  In 2017, the Financial Times ranked INSEAD’s MBA programme #1 in the world for the second year in a row. The Dean of INSEAD, Ilian Mihov, commissioned a large-scale study to understand the shool’s brand equity compared to its peers. The goal is to optimize INSEAD’s positioning, value proposition and communication, to attract the best MBA students.

                    Published 05 Apr 2018

                    Reference 6198

                    Length 10 page(s)

                    Topic Marketing

                    Region Global

                    Industry Higher Education

                    View case

                    Who's #1: INSEAD, Harvard, Wharton, LBS? (B): Leveraging Research to Market Business Schools Brands (French)

                    By  Joerg Niessing,  Pierre Chandon
                    Add to cart extra
                    In 2017, the Financial Times ranked INSEAD’s MBA programme #1 in the world for the second year in a row. The Dean of INSEAD, Ilian Mihov, commissioned a large-scale study to understand the shool’s brand equity compared to its peers. The goal is to optimize INSEAD’s positioning, value proposition and communication, to attract the best MBA students.
                      View case

                      Who's #1: INSEAD, Harvard, Wharton, LBS? (A): Designing Research to Measure the Strength of Business Schools Brands (Japanese)

                      By  Joerg Niessing,  Pierre Chandon
                      Add to cart extra

                      In 2017, the Financial Times ranked INSEAD the #1 MBA programme in the world for the second year in a row.

                        Published 18 Jun 2021

                        Reference 6198

                        Length 7 page(s)

                        Topic Marketing

                        Region Global

                        Industry Higher Education

                        View case

                        Who's #1: INSEAD, Harvard, Wharton, LBS? (A): Designing Research to Measure the Strength of Business Schools Brands (Japanese)

                        By  Joerg Niessing,  Pierre Chandon
                        Add to cart extra

                        In 2017, the Financial Times ranked INSEAD the #1 MBA programme in the world for the second year in a row.

                          View case

                          Who's #1: INSEAD, Harvard, Wharton, LBS? (B): Leveraging Research to Market Business Schools Brands (Japanese)

                          By  Joerg Niessing,  Pierre Chandon
                          Add to cart extra
                          In 2017, the Financial Times ranked INSEAD’s MBA programme #1 in the world for the second year in a row. The Dean of INSEAD, Ilian Mihov, commissioned a large-scale study to understand the shool’s brand equity compared to its peers. The goal is to optimize INSEAD’s positioning, value proposition and communication, to attract the best MBA students.

                            Published 18 Jun 2021

                            Reference 6198

                            Length 9 page(s)

                            Topic Marketing

                            Region Global

                            Industry Higher Education

                            View case

                            Who's #1: INSEAD, Harvard, Wharton, LBS? (B): Leveraging Research to Market Business Schools Brands (Japanese)

                            By  Joerg Niessing,  Pierre Chandon
                            Add to cart extra
                            In 2017, the Financial Times ranked INSEAD’s MBA programme #1 in the world for the second year in a row. The Dean of INSEAD, Ilian Mihov, commissioned a large-scale study to understand the shool’s brand equity compared to its peers. The goal is to optimize INSEAD’s positioning, value proposition and communication, to attract the best MBA students.
                              View case

                              Universitat Oberta de Catalunya (UOC): A University without Distance

                              By  Soumitra Dutta,  Paul Verdin
                              Add to cart
                              Case Writers: Anne-Maire DE JONGHE and Eline VAN POECK Universitat Oberta de Catalunya (UOC) represents the case of a “green-field university” (a new start-up from scratch), a distance e-based university, located in Barcelona (Spain), which was able to use the specific regional context of higher education policy in Catalunya to embark on a rather unique strategy and establish a unique organizatio

                                Published 01 Jan 2004

                                Reference 5197

                                Length 19 page(s)

                                Topic Strategy

                                Region Europe

                                Industry Education Management,  Higher Education

                                View case

                                Universitat Oberta de Catalunya (UOC): A University without Distance

                                By  Soumitra Dutta,  Paul Verdin
                                Add to cart
                                Case Writers: Anne-Maire DE JONGHE and Eline VAN POECK Universitat Oberta de Catalunya (UOC) represents the case of a “green-field university” (a new start-up from scratch), a distance e-based university, located in Barcelona (Spain), which was able to use the specific regional context of higher education policy in Catalunya to embark on a rather unique strategy and establish a unique organizatio
                                  View case

                                  INSEAD: One School, Two Campuses - Going to Asia

                                  By  Philippe Lasserre,  Arnoud De Meyer
                                  Add to cart
                                  In June 1998, The Board of Directors of INSEAD, a leading international business school based in Fontainebleau (France) had to decide to proceed with an investment in a second campus in Singapore. Over the past 20 years INSEAD had established an international reputation and had developed some expertise on Asian business.

                                    Published 03 Jan 2003

                                    Reference 5089

                                    Length 23 page(s)

                                    Topic Strategy

                                    Region Global

                                    Industry Higher Education,  Non-Profit Organization Management

                                    View case

                                    INSEAD: One School, Two Campuses - Going to Asia

                                    By  Philippe Lasserre,  Arnoud De Meyer
                                    Add to cart
                                    In June 1998, The Board of Directors of INSEAD, a leading international business school based in Fontainebleau (France) had to decide to proceed with an investment in a second campus in Singapore. Over the past 20 years INSEAD had established an international reputation and had developed some expertise on Asian business.
                                      View case