Paul Verdin

This study of Banco Comercial Português (“BCP”) raises broad issues relating to strategy by growth and acquisition and how market leadership can best be created and extended at home or abroad.

Published 19 May 2009

Reference 5196

Topic Strategy

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Toward the end of 2001, a group of investors is faced with the strategic decision of taking over (parts of) the bankrupt Sabena, the former Belgian flag carrier. To this end, the case describes the major crisis in the airline industry at the start of the new millennium, the competitive situation on the Belgian and European market and the chronic suffering of Sabena.

Published 07 Jan 2006

Reference 5366

Topic Strategy

Industry Airlines/Aviation Transportation/Trucking/Railroad

Region Europe

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This case describes how Banco Comercial Português (BCP) has grown to become one of Portugal's largest and Europe's most admired banks by leveraging its technology excellence. BCP's success has been driven by the implementation of an effective strategy of technology-enabled innovations.

Published 31 May 2005

Reference 5277

Topic Operations

Industry Banking

Region Europe

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This study of Banco Comercial Português (“BCP”) raises broad issues relating to strategy by growth and acquisition and how market leadership can best be created and extended at home or abroad.

Published 02 Jan 2005

Reference 5196

Topic Strategy

Industry Banking

Region Europe

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This study of Banco Comercial Português (“BCP”) raises broad issues relating to strategy by growth and acquisition and how market leadership can best be created and extended at home or abroad.

Published 02 Jan 2005

Reference 5196

Topic Strategy

Industry Banking

Region Europe

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This case describes the dramatic rise and fall of Saatchi and Saatchi in the Advertising industry, based on their vision of scale, globalization and diversification, driven by an aggressive acquisition strategy. The (A) case, set in 1988, is a condensed version based on the earlier INSEAD case by Sumantra Ghoshal and Alice Aves (INSEAD, 1989).

Published 01 Oct 2004

Reference 5200

Topic Strategy

Industry Marketing and Advertising

Region Global

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The (B) case provides an update of the subsequent events leading to the downfall and further developments up to 2002, with WPP, led by the former S and S Finance Director, Martin Sorell, coming out as the ‘winner’ in this global consolidation game.

Published 01 Oct 2004

Reference 5200

Topic Strategy

Industry Marketing and Advertising

Region Global

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The case describes the successful growth and internationalization strategy of Belgian Creyf’s interim business (temporary labour services) after initial internationalization debacles, which nearly bankrupted the original family company. It describes the ‘not me too’ – strategy of this player in an industry increasingly dominated by a few large European and even world players.

Published 04 Jan 2004

Reference 5198

Topic Strategy

Industry International Trade and Development

Region Europe

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Case Writers: Anne-Maire DE JONGHE and Eline VAN POECK Universitat Oberta de Catalunya (UOC) represents the case of a “green-field university” (a new start-up from scratch), a distance e-based university, located in Barcelona (Spain), which was able to use the specific regional context of higher education policy in Catalunya to embark on a rather unique strategy and establish a unique organizatio

Published 01 Jan 2004

Reference 5197

Topic Strategy

Industry Education Management Higher Education

Region Europe

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The Alcatel Access Systems Division case highlights the issues and challenges, mainly in terms of product development and innovation, within a multinational organization traditionally organized on a country-based unit structure.

Published 09 Jan 2000

Reference 4873

Topic Strategy

Industry Telecommunications Wireless

Region Europe

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