Saatchi & Saatchi (B): From Dream to Reality

Published 01 Oct 2004
Reference 5200
Topic Strategy
Region Global
Summary

The (B) case provides an update of the subsequent events leading to the downfall and further developments up to 2002, with WPP, led by the former S and S Finance Director, Martin Sorell, coming out as the ‘winner’ in this global consolidation game.

Teaching objectives

The series is intended as a basic introductory case on the pros and cons of globalisation strategy in a traditionally predominantly local industry and the organisational implications of making this work. It can also be used as a basic introductory or review case on strategy and organisation. An important element further consists of the acquisition-driven growth logic, explored in the case, as represented by the price-earnings game practiced by S&S and many other companies in many other industries after them up to the present day.

Keywords
  • International strategy
  • Globalisation of markets
  • Advertising
  • Acquisition strategy
  • Global local tension
  • Strategy and organisation