Creyf's (Solvus Resource Group): David against Goliath in the European Temping Industry

Published 04 Jan 2004
Reference 5198
Topic Strategy
Region Europe
Summary

The case describes the successful growth and internationalization strategy of Belgian Creyf’s interim business (temporary labour services) after initial internationalization debacles, which nearly bankrupted the original family company. It describes the ‘not me too’ – strategy of this player in an industry increasingly dominated by a few large European and even world players. It subsequently raises the strategic and organisational issues the group is facing in dealing with this increasingly large and international portfolio of businesses in a market that is showing signs of the worst economic downturns in many years.

Teaching objectives

This case opens opportunities for discussion on: The drivers for internationalization and a move back towards local business. Entry Modes in Foreign Markets. Organizational Structures and Blueprints. Managing the Implementation Process.

Keywords
  • Temping industry
  • IT consulting
  • Pan-European business
  • Entry modes in foreign markets
  • Human resources services
  • Temporary labour services
  • Strategic acquisition
  • Managing internationalisation. AR2004
  • AR0304
  • RD0304