James Howe

This case describes how Banco Comercial Português (BCP) has grown to become one of Portugal's largest and Europe's most admired banks by leveraging its technology excellence. BCP's success has been driven by the implementation of an effective strategy of technology-enabled innovations.

Published 31 May 2005

Reference 5277

Topic Operations

Industry Banking

Region Europe

View case
This study of Banco Comercial Português (“BCP”) raises broad issues relating to strategy by growth and acquisition and how market leadership can best be created and extended at home or abroad.

Published 02 Jan 2005

Reference 5196

Topic Strategy

Industry Banking

Region Europe

View case
This study of Banco Comercial Português (“BCP”) raises broad issues relating to strategy by growth and acquisition and how market leadership can best be created and extended at home or abroad.

Published 02 Jan 2005

Reference 5196

Topic Strategy

Industry Banking

Region Europe

View case