INSEAD: One School, Two Campuses - Going to Asia

Published 03 Jan 2003
Reference 5089
Topic Strategy
Region Global
Summary

In June 1998, The Board of Directors of INSEAD, a leading international business school based in Fontainebleau (France) had to decide to proceed with an investment in a second campus in Singapore. Over the past 20 years INSEAD had established an international reputation and had developed some expertise on Asian business. The case presents the history of the project, the process by which the idea was transformed into an investment proposal and presents various views on the potential and risks of such development.

Teaching objectives

The case deals with the classical issues related to international expansion: global strategy definition, country attractiveness, and analysis of competitive advantages, risks and potential benefits. It also presents some specific issues related to professional organisations: how researchers and professors that create innovative ideas can do that on a delocalised manner.

Keywords
  • Strategic management
  • Global strategy
  • Internationalisation
  • Entry strategy
  • Managing professionals
  • Non-profit organisation
  • International services
  • Managing across borders. AR2003
  • AR0203
  • RD0303