This case describes the outcomes of the acquisition of Prisunic by Monoprix, with the financial help of Casino, one of France’s largest supermarket companies, which also becomes a significant shareholder of the merged company. This operation should lead Monoprix to the critical mass in terms of cost efficiency.

The Monoprix case describes the strategic challenges facing France’s largest variety store company. Confronted by the competition of more cost-efficient and/or more specialized retailers, the company is striving to get the best of both worlds (i.e., become more focused and significantly more cost-efficient).