Deep Breeze Brings a Medical Device to Market

DeepBreeze illustrates the challenging voyage of many startups in the medical device sector as it navigates clinical trials, regulatory agencies and reimbursement issues in a quest for growth. While it perseveres in assessing the value that patients, providers and purchasers obtain from the product, DeepBreeze is exhausting its funds and still looking for a commercial breakthrough.

In healthcare management, the case serves as a basis for discussing the innovator, academic clinical trial, regulatory and payor perspectives for a diagnostic device. In a service management context, one can explore shifting from a technical innovation mindset to a service provider mindset in bringing value to patients, clinicians, technicians and hospital managers.