Deep Breeze Brings a Medical Device to Market

Published 30 Nov 2009
Reference 5620
Topic Operations
Industry Medical Devices
Region Global
Summary

DeepBreeze illustrates the challenging voyage of many startups in the medical device sector as it navigates clinical trials, regulatory agencies and reimbursement issues in a quest for growth. While it perseveres in assessing the value that patients, providers and purchasers obtain from the product, DeepBreeze is exhausting its funds and still looking for a commercial breakthrough.

Teaching objectives

In healthcare management, the case serves as a basis for discussing the innovator, academic clinical trial, regulatory and payor perspectives for a diagnostic device. In a service management context, one can explore shifting from a technical innovation mindset to a service provider mindset in bringing value to patients, clinicians, technicians and hospital managers.

Keywords
  • Medical device
  • Healthcare management
  • Service operations
  • Medical regulation
  • Technological innovation
  • Medical diagnostics
  • Value for patients
  • Innovation
  • RD1109
  • AR2009
  • AR0910
  • HMI
  • Pharmaceutical and Medical Device Sectors
  • HMI
  • Business Science