The case describes the evolution of a startup company in Israel, from the technical idea (a technology to reduce friction between moving parts), through the first financing round, the development of an innovative business model, and the resolution into revenue generation.

The case describes the evolution of a startup company in Israel, from the technical idea (a technology to reduce friction between moving parts), through the first financing round, the development of an innovative business model, and the resolution into revenue generation.

The case describes the evolution of a startup company in Israel, from the technical idea (a technology to reduce friction between moving parts), through the first financing round, the development of an innovative business model, and the resolution into revenue generation.

Cumberland Entertainment, a niche music producer, was looking for capital to finance its planned expansion. CEO, Tom Smith, entered into negotiations with private equity firms, and struck an agreement that turned out to be incomplete. As a result, serious problems arose between financial investors and management.

This is the second of a four-case series. Cumberland Entertainment, a niche music producer, was looking for capital to finance its planned expansion. CEO Tom Smith entered into negotiations with private equity firms, and struck an agreement that turned out to be incomplete. As a result, serious problems arose between financial investors and management.

Cumberland Entertainment, a niche music producer, was looking for capital to finance its planned expansion. CEO, Tom Smith, entered into negotiations with private equity firms, and struck an agreement that turned out to be incomplete. As a result, serious problems arose between financial investors and management.

The French firm, Webraska, was established in 1998 to offer a wireless navigation solution as an alternative to maps and CD-ROM based car navigation tools. The business model was based on access through mobile phones and car terminals, and on different access modes such as SMS, WAP, and call centers.

Cumberland Entertainment, a niche music producer, was looking for capital to finance its planned expansion. CEO, Tom Smith, entered into negotiations with private equity firms, and struck an agreement that turned out to be incomplete. As a result, serious problems arose between financial investors and management.

The French firm, Webraska, was established in 1998 to offer a wireless navigation solution as an alternative to maps and CD-ROM based car navigation tools. The business model was based on access through mobile phones and car terminals, and on different access modes such as SMS, WAP, and call centers.

In June of 1999, Steward Dodd, Noah Freedman, and Richard Davidson established Brainspark, a British business incubator designed to support and grow fledgling new businesses. The Brainspark business model was built on a blend of investing, mentoring, and teamwork, and the creation of an environment that would facilitate and enable knowledge and information sharing among companies.