The French firm, Webraska, was established in 1998 to offer a wireless navigation solution as an alternative to maps and CD-ROM based car navigation tools. The business model was based on access through mobile phones and car terminals, and on different access modes such as SMS, WAP, and call centers.

In June of 1999, Steward Dodd, Noah Freedman, and Richard Davidson established Brainspark, a British business incubator designed to support and grow fledgling new businesses. The Brainspark business model was built on a blend of investing, mentoring, and teamwork, and the creation of an environment that would facilitate and enable knowledge and information sharing among companies.

Case Writers: Beatrix BIREN and Iwona BANCEREK