Beatrix Biren

Case Writers: Beatrix BIREN and Iwona BANCEREK The French firm Webraska was established in 1998 to offer a personal navigation solution as an alternative to maps and CD-ROM based car navigation tools. The turnkey service was accessed through Internet-enabled mobile devices such as mobile phones and car terminals, and by different access modes such as SMS, WAP, and call centers.

Published 01 Jan 2002

Reference 4992

Topic Entrepreneurship

Region Europe

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Managers now know that knowledge is an organization's most vital competitive asset. But most are still struggling with practicalities. How can knowledge be leveraged into marketplace success in any organization? A new economy is emerging built on knowledge and innovation.

Published 08 Jan 2000

Reference 4891

Topic Operations

Industry Computer Software

Region North America

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