Beatrix Biren

Webraska: Evolving with the Wireless Market

By  Christoph Zott,  Iwona Bancerek,  Beatrix Biren
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Case Writers: Beatrix BIREN and Iwona BANCEREK The French firm Webraska was established in 1998 to offer a personal navigation solution as an alternative to maps and CD-ROM based car navigation tools. The turnkey service was accessed through Internet-enabled mobile devices such as mobile phones and car terminals, and by different access modes such as SMS, WAP, and call centers.

    Published 01 Jan 2002

    Reference 4992

    Topic Entrepreneurship

    Region Europe

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    Webraska: Evolving with the Wireless Market

    Add to cart
    Case Writers: Beatrix BIREN and Iwona BANCEREK The French firm Webraska was established in 1998 to offer a personal navigation solution as an alternative to maps and CD-ROM based car navigation tools. The turnkey service was accessed through Internet-enabled mobile devices such as mobile phones and car terminals, and by different access modes such as SMS, WAP, and call centers.
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      Xerox: Building a Corporate Focus on Knowledge

      By  Soumitra Dutta,  Luk Van Wassenhove,  Beatrix Biren
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      Managers now know that knowledge is an organization's most vital competitive asset. But most are still struggling with practicalities. How can knowledge be leveraged into marketplace success in any organization? A new economy is emerging built on knowledge and innovation.

        Published 08 Jan 2000

        Reference 4891

        Topic Operations

        Industry Computer Software

        Region North America

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        Xerox: Building a Corporate Focus on Knowledge

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        Managers now know that knowledge is an organization's most vital competitive asset. But most are still struggling with practicalities. How can knowledge be leveraged into marketplace success in any organization? A new economy is emerging built on knowledge and innovation.
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