Manuel Sosa

Professor of Technology and Operations Management
On 15 May 2001, the first Apple retail store was opened to the public at Tysons Corner, Virginia, and the same day a second store was opened in Glendale, California. With retail branded experiences virtually unknown in the industry at the time, the decision to launch the Apple retail programme was greeted with scepticism.

Published 31 Aug 2017

Reference 6303

Topic Operations

Industry Electrical/Electronic Manufacturing

Region North America

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The Ministry of Manpower in Singapore is designing a new employment pass processing centre. Working with a lean-thinking approach and using previous centers as a template, the project team proceeds to plan an updated version with faster processing times and improved interiors.

Published 28 Aug 2017

Reference 6145

Topic Operations

Industry Public Policy

Region Asia

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This is a condensed version of the Handpresso case series #5841. It describes the development from concept to production of the world's first and smallest hand-held espresso machine. It explains the design process and how the product is brought to market.

Published 23 Jun 2014

Reference 5903

Topic Entrepreneurship

Industry Consumer Goods Food and Beverages Production

Region Global

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Case A describes the development from concept to production of the world's first and smallest hand-held espresso machine. It shows the importance the role of prototyping plays in developing an innovative product, capturing the phases and decisions involved along the design path. The machine is ready for tooling and the CEO of Nielsen Innovation must decide to bring the product to market.

Published 24 Mar 2014

Reference 5841

Topic Entrepreneurship

Industry Consumer Goods Food and Beverages Production

Region Global

View case
Case A describes the development from concept to production of the world's first and smallest hand-held espresso machine. It shows the importance the role of prototyping plays in developing an innovative product, capturing the phases and decisions involved along the design path. The machine is ready for tooling and the CEO of Nielsen Innovation must decide to bring the product to market.

Published 29 Nov 2011

Reference 5841

Topic Entrepreneurship

Industry Consumer Goods Food and Beverages Production

Region Global

View case
Case A describes the development from concept to production of the world's first and smallest hand-held espresso machine. It shows the importance the role of prototyping plays in developing an innovative product, capturing the phases and decisions involved along the design path. The machine is ready for tooling and the CEO of Nielsen Innovation must decide to bring the product to market.

Published 29 Nov 2011

Reference 5841

Topic Entrepreneurship

Industry Consumer Goods Food and Beverages Production

Region Global

View case
This case study can be used as a stand-alone case or in conjunction with INSEAD case study "Brazile Telecom". This case takes up Frank Drummond's story when he decides to leave the telecoms business and return to the US where he starts a new venture to develop a new type of baby bottle. He calls on the designer who he worked with on the one button phone.

Published 29 Mar 2011

Reference 5778

Topic Entrepreneurship

Industry Food and Beverages Production

Region North America

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This case study can be used as a stand-alone case or in conjunction with INSEAD case study Mimijumi". Frank Drummond the protagonist is a qualified medical doctor with vast experience in the healthcare sector. He leaves his native US to study for an MBA. Case A describes his first venture into product development.

Published 29 Mar 2011

Reference 5755

Topic Entrepreneurship

Industry Telecommunications Wireless

Region Global

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This case describes the challenges faced by the cosmetics division of a large corporation when determining the set of products to develop in 2004. The key players involved are the centralized R&D center and the decentralized brands. The case provides data to estimate the utilization rate of the R and D center.

Published 01 Jul 2005

Reference 5260

Topic Operations

Industry Cosmetics

Region Europe

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This case describes the challenges faced by the cosmetics division of a large corporation when determining the set of products to develop in 2004. The key players involved are the centralized R&D center and the decentralized brands. The case provides data to estimate the utilization rate of the R and D center.

Published 01 Jul 2005

Reference 5260

Topic Operations

Industry Cosmetics

Region Europe

View case
The Ministry of Manpower in Singapore is designing a new employment pass processing centre. Working with a lean-thinking approach and using previous centers as a template, the project team proceeds to plan an updated version with faster processing times and improved interiors.

Published 28 Aug 2017

Reference 6145

Topic Operations

Industry Public Policy

Region Asia

View case
Case A describes the development from concept to production of the world's first and smallest hand-held espresso machine. It shows the importance the role of prototyping plays in developing an innovative product, capturing the phases and decisions involved along the design path. The machine is ready for tooling and the CEO of Nielsen Innovation must decide to bring the product to market.

Published 29 Nov 2011

Reference 5841

Topic Entrepreneurship

Industry Consumer Goods Food and Beverages Production

Region Global

View case
Innovation Management, Organisation Design for New Product Development, Complex Product Architectures , Social Networks in R&D Organisations