Henrik Nielsen

Case A describes the development from concept to production of the world's first and smallest hand-held espresso machine. It shows the importance the role of prototyping plays in developing an innovative product, capturing the phases and decisions involved along the design path. The machine is ready for tooling and the CEO of Nielsen Innovation must decide to bring the product to market.

Published 24 Mar 2014

Reference 5841

Topic Entrepreneurship

Industry Consumer Goods Food and Beverages Production

Region Global

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