Henrich Greve

Professor of Entrepreneurship
Email henrich.greve@insead.edu
This is a condensed version of the Handpresso case series #5841. It describes the development from concept to production of the world's first and smallest hand-held espresso machine. It explains the design process and how the product is brought to market.

Published 23 Jun 2014

Reference 5903

Topic Entrepreneurship

Industry Consumer Goods Food and Beverages Production

Region Global

View case
Strategic Change in Organisations