Published

05 Oct 2026

INSEAD professors among The Case Centre's top 50 best-selling case authors of 2025-2026

A Swiss watchmaker striding into the smartwatch era. A country singer from a Nashville café who became a billion-dollar entertainment powerhouse. Greece's first unicorn, shaking up a centuries-old industry. An insurer run on AI and behavioural economics.

The Case Centre, Monteiro, Kim, Mauborgne, Ulaga, Shekshnia, Van der Heyden

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