31 Jan 2020

12 INSEAD cases emerge as The Case Centre’s best sellers in 2019

Best-sellers , The Case Centre

The Case Centre is a global organisation committed to promoting the case method in management education. Every year it recognises the top 15 best-selling cases in major subject areas.

Of the 12 INSEAD cases named as best-sellers in 2019 five were in the Marketing category, two in Human Resource Management / Organisational Behaviour, two in Ethics and Social Responsibility and one each in Finance, Accounting and Control; Production and Operations Management; and Strategy and General Management.

INSEAD’s high calibre cases are taught in leading business schools around the world. They are consistently commended for their intellectual richness and robust insights that blend theory and practice from many different countries and cultures.

Today’s announcement reflects the school’s continued commitment to offer relevant and rigorous research and education by integrating current real-world management issues into its curriculum.

INSEAD’s best-selling cases in 2019 include:


Ethics and Social Responsibility 

Uber and the Ethics of Sharing: Exploring the Societal Promises and Responsibilities of the Sharing Economy
by Craig Smith; Erin McCormick

Volkswagen's Emissions Scandal: How Could It Happen?
by Craig Smith; Erin McCormick


Finance, Accounting and Control

Balance Sheet Detective
by Elizabeth Demers


Human Resource Management / Organisational Behaviour

Leading Across Cultures at Michelin (A)
by Erin Meyer; Sapna Gupta

Ricardo Semler: A Revolutionary Model of Leadership
by Roderick Swaab; William Maddux; Tanure Betania; Elin Williams



AccorHotels and the Digital Transformation: Enriching Experiences Through Content Strategies Along the Customer Journe
by David Dubois; Inyoung Chae; Joerg Niessing; Jean Wee

Ford Ka (A): Breaking New Ground in the Small Car Market
by Markus Christen; David Soberman; Gigi Cothier

Ombre, Tie-Dye, Splat Hair: Trends or Fads?: 'Pull' and 'Push' Social Media Strategies at L'Oréal Paris 
by David Dubois; Katrina Bens

Renova Toilet Paper: Avant-garde Marketing in a Commoditized Category
by Yakov Bart, Pierre Chandon, Steven Sweldens, Raquel Seabra de Sousa

Unilever in Brazil 1997-2007: Marketing Strategies for Low-Income Consumers
by Pierre Chandon; Pedro Pacheco Guimaraes


Production and Operations Management

Marks & Spencer and Zara: Process Competition in the Textile Apparel Industry
by Michael Pich; Ludo Van der Heyden; Nicolas Harle


Strategy & General Management

The Evolution of the Circus Industry (A)
by W. Chan Kim; Renée Mauborgne; Ben Bensaou; Matt Williamson


To find out more about the Case Centre best-selling cases 2019, read this announcement by the Case Centre.