INSEAD Best-selling Cases at the Case Centre 2020

Most Popular Cases in 2020

The Case Centre revealed the list of most popular cases in 2020. This list is based on the top 15 best-selling cases in major subject areas during the past year. Twelve INSEAD cases are part of this list. These results show that despite of the COVID situation INSEAD succeeded in maintaining the same level of excellence as we achieved in 2019 (read more in the article 12 INSEAD cases emerge as The Case Centre’s best sellers in 2019). 

Discover INSEAD best-sellers by topic:

Entrepreneurship

• Simplex Solutions: Expanding the Entrepreneurial Team
  by Balagopal Vissa

Ethics and Social Responsibility

• Enel's Innovability: Global Open Innovation and Sustainability
  by L. Felipe Monteiro, Jose Miguel Garcia
• Uber and the Ethics of Sharing: Exploring the Societal Promises and Responsibilities of the Sharing Economy
  by N. Craig Smith, Erin McCormick
• Volkswagen's Emissions Scandal: How Could It Happen?
  by N. Craig Smith, Erin McCormick

Human Resource Management / Organisational Behaviour

• Leading Across Cultures at Michelin (A)
  by Erin Meyer, Sapna Gupta
• Ricardo Semler: A Revolutionary Model of Leadership
  by William Maddux, Roderick Swaab, Betania Tanure, Elin Williams
• Tony Hsieh at Zappos: Structure, Culture and Change
  by Noah Askin, Gianpiero Petriglieri, Joanna Lockard

Marketing

• AccorHotels and the Digital Transformation: Enriching Experiences Through Content Strategies Along the Customer Journey
  by David Dubois, Inyoung Chae, Joerg Niessing, Jean Wee
• Ford Ka (A): Breaking New Ground in the Small Car Market  
  by Markus Christen, David A. Soberman, Gigi Cothier
• Unilever in Brazil (1997-2007): Marketing Strategies for Low-Income Consumers
  by Pedro Pacheco Guimaraes, Pierre Chandon

Production and Operations Management

• Marks & Spencer and Zara: Process Competition in the Textile Apparel Industry
  by Michael Pich, Ludo Van der Heyden, Nicolas Harle

Strategy & General Management

• The Marvel Way: Restoring a Blue Ocean
  by W. Chan Kim, Renee Mauborgne, Michael Olenick

Best-selling Classic Cases in 2020

This year, The Case Centre also announced the best-sellers in the classic collection. The list include all cases that are over ten years old and it is based on the number of individual organisations ordering and teaching the case over the last five years. Similar to the list of most popular cases, 12 INSEAD cases are named in this new category of best-selling classic cases.

Economics, Politics and Business Environment

• Volvo-Scania: Mergers and Competition Policy
  by Daniel Traça, Vanessa Strauss-Kahn, Philip Krinks

Human Resource Management / Organisational Behaviour

• Leading Across Cultures at Michelin (A) by Erin Meyer, Sapna Gupta 
• Leading Across Cultures at Michelin (B) by Erin Meyer, Sapna Gupta
• Leading Across Cultures at Michelin (C) by Erin Meyer, Sapna Gupta

Marketing

• Renova Toilet Paper: Avant-garde Marketing in a Commoditized Category
  by Yakov Bart, Pierre Chandon, Steven Sweldens, Raquel  Seabra de Sousa
• Unilever in Brazil (1997-2007): Marketing Strategies for Low-Income Consumers
  by Pedro Pacheco Guimaraes, Pierre Chandon

Production and Operations Management

• Dragonfly: Developing a Proposal for an Uninhabited Aerial Vehicle (UAV)
  by Christoph Loch, Arnoud De Meyer, Stylianos Kavadias
• IDEO: Service Design (A) by Manuel Sosa, Ritesh Bhavani
• Marks & Spencer and Zara: Process Competition in the Textile Apparel Industry
  by Michael Pich, Ludo Van der Heyden, Nicolas Harle
• The PCNet Project (A): Project Risk Management in an IT Integration Project
  by Christoph Loch

Strategy & General Management

• Even a Clown Can Do It (B): Cirque du Soleil Recreates Live Entertainment
  by W. Chan Kim, Renee Mauborgne, Ben Bensaou
• The Evolution of the Circus Industry (A)
  by W. Chan Kim, Renee Mauborgne, Ben Bensaou, Matt Williamson

This recognition from The Case Centre reaffirms our school's commitment to research excellence and the case method.

To find out more about the Case Centre best-selling cases 2019, read this announcement by the Case Centre.