Katrina Ling

The Blue Ocean Strategy Implementation Scenario Case offers a set of interactive group scenarios which are designed to deepen the participants' understanding of Blue Ocean Strategy implementation principles. Using the five scenarios participants work in teams as they learn to apply key concepts of tipping point leadership and fair process.

Published 26 Jun 2018

Reference 5532

Topic Strategy

Region Global

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This case is excellent for teaching both MBAs and executives how to create a blue ocean strategy that is hard to imitate and sustainable. It focuses on Wikipedia versus Britannica.com in the online encyclopedia industry.

Published 26 Jun 2018

Reference 5694

Topic Strategy

Region Global

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This case focuses on Skype in the voice-over-IP (VoIP) industry. Its offering created such exceptional utility for users around the world that Skype has become a verb – to “skype” someone means to call someone using the Skype application. Yet despite explosive growth in demand, the company was not profitable in four out of the five years prior to its acquisition by Microsoft in 2011.

Published 25 Feb 2013

Reference 5949

Topic Strategy

Industry Information Technology and Services E-Commerce

Region North America

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This case is excellent for teaching both MBAs and executives how to create a blue ocean strategy that is hard to imitate and sustainable. It focuses on Wikipedia versus Britannica.com in the online encyclopedia industry.

Published 28 Sep 2011

Reference 5694

Topic Strategy

Industry Online Media

Region Global

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