Katrina Ling

CASE STUDY

Wikipedia: Making a Blue Ocean Strategic Move That Discourages Imitation (Chinese)

By  W. Chan Kim,  Renée Mauborgne,  Katrina Ling
Add to Cart extra

Abstract

    Published 26 Jun 2018

    Reference 5694

    Topic Strategy

    Industry Online Media

    Region Global

    View

    Wikipedia: Making a Blue Ocean Strategic Move That Discourages Imitation (Chinese)

    Add to Cart extra

    Abstract

      View
      CASE STUDY

      Blue Ocean Strategy Implementation Scenario Case: Tipping Point Leadership and Fair Process in Action (Chinese)

      By  W. Chan Kim,  Renée Mauborgne,  Katrina Ling
      Add to Cart extra

      The Blue Ocean Strategy Implementation Scenario Case offers a set of interactive group scenarios which are designed to deepen the participants' understanding of Blue Ocean Strategy implementation principles. Using the five scenarios participants work in teams as they learn to apply key concepts of tipping point leadership and fair process.

        Published 26 Jun 2018

        Reference 5532

        Topic Strategy

        Region Global

        View

        Blue Ocean Strategy Implementation Scenario Case: Tipping Point Leadership and Fair Process in Action (Chinese)

        Add to Cart extra

        The Blue Ocean Strategy Implementation Scenario Case offers a set of interactive group scenarios which are designed to deepen the participants' understanding of Blue Ocean Strategy implementation principles. Using the five scenarios participants work in teams as they learn to apply key concepts of tipping point leadership and fair process.

          View
          CASE STUDY

          Skype in the Voice-over-IP Industry: A Commercially Viable Blue Ocean?

          By  W. Chan Kim,  Renée Mauborgne,  Katrina Ling,  Jee Eun Lee
          Add to Cart

          This case focuses on Skype in the voice-over-IP (VoIP) industry. Its offering created such exceptional utility for users around the world that Skype has become a verb – to “skype” someone means to call someone using the Skype application. Yet despite explosive growth in demand, the company was not profitable in four out of the five years prior to its acquisition by Microsoft in 2011.

            Published 25 Feb 2013

            Reference 5949

            Topic Strategy

            Industry Information Technology and Services,  E-Commerce

            Region North America

            View

            Skype in the Voice-over-IP Industry: A Commercially Viable Blue Ocean?

            Add to Cart

            This case focuses on Skype in the voice-over-IP (VoIP) industry. Its offering created such exceptional utility for users around the world that Skype has become a verb – to “skype” someone means to call someone using the Skype application. Yet despite explosive growth in demand, the company was not profitable in four out of the five years prior to its acquisition by Microsoft in 2011.

              View
              CASE STUDY

              Wikipedia: Making a Blue Ocean Strategic Move That Discourages Imitation

              By  W. Chan Kim,  Renée Mauborgne,  Katrina Ling
              Add to Cart

              This case is excellent for teaching both MBAs and executives how to create a blue ocean strategy that is hard to imitate and sustainable. It focuses on Wikipedia versus Britannica.com in the online encyclopedia industry.

                Published 28 Sep 2011

                Reference 5694

                Topic Strategy

                Industry Online Media

                Region Global

                View

                Wikipedia: Making a Blue Ocean Strategic Move That Discourages Imitation

                Add to Cart

                This case is excellent for teaching both MBAs and executives how to create a blue ocean strategy that is hard to imitate and sustainable. It focuses on Wikipedia versus Britannica.com in the online encyclopedia industry.

                  View