Jee Eun Lee

Salesforce.com: Creating a Blue Ocean in the B2B Space (Chinese)

By  W. Chan Kim,  Renée Mauborgne,  Mi Ji,  Jee Eun Lee
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The case describes a series of blue ocean strategic moves made by Salesforce.com in the CRM application market. In particular, the case addresses the concern of business executives over the applicability of blue ocean strategy in the B2B area. B2B managers often find that they are locked into providing products of certain types and specifications to their immediate customers.

    Published 26 Jun 2018

    Reference 5911

    Topic Strategy

    Industry Computer Software

    Region Global

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    Salesforce.com: Creating a Blue Ocean in the B2B Space (Chinese)

    Add to cart extra popular
    The case describes a series of blue ocean strategic moves made by Salesforce.com in the CRM application market. In particular, the case addresses the concern of business executives over the applicability of blue ocean strategy in the B2B area. B2B managers often find that they are locked into providing products of certain types and specifications to their immediate customers.
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      Skype in the Voice-over-IP Industry: A Commercially Viable Blue Ocean?

      By  W. Chan Kim,  Renée Mauborgne,  Katrina Ling,  Jee Eun Lee
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      This case focuses on Skype in the voice-over-IP (VoIP) industry. Its offering created such exceptional utility for users around the world that Skype has become a verb – to “skype” someone means to call someone using the Skype application. Yet despite explosive growth in demand, the company was not profitable in four out of the five years prior to its acquisition by Microsoft in 2011.

        Published 25 Feb 2013

        Reference 5949

        Topic Strategy

        Industry Information Technology and Services,  E-Commerce

        Region North America

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        Skype in the Voice-over-IP Industry: A Commercially Viable Blue Ocean?

        Add to cart
        This case focuses on Skype in the voice-over-IP (VoIP) industry. Its offering created such exceptional utility for users around the world that Skype has become a verb – to “skype” someone means to call someone using the Skype application. Yet despite explosive growth in demand, the company was not profitable in four out of the five years prior to its acquisition by Microsoft in 2011.
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          Salesforce.com: Creating a Blue Ocean in the B2B Space

          By  W. Chan Kim,  Renée Mauborgne,  Mi Ji,  Jee Eun Lee
          Add to cart popular
          The case describes a series of blue ocean strategic moves made by Salesforce.com in the CRM application market. In particular, the case addresses the concern of business executives over the applicability of blue ocean strategy in the B2B area. B2B managers often find that they are locked into providing products of certain types and specifications to their immediate customers.

            Published 28 Jan 2013

            Reference 5911

            Topic Strategy

            Industry Computer Software

            Region Global

            View case

            Salesforce.com: Creating a Blue Ocean in the B2B Space

            Add to cart popular
            The case describes a series of blue ocean strategic moves made by Salesforce.com in the CRM application market. In particular, the case addresses the concern of business executives over the applicability of blue ocean strategy in the B2B area. B2B managers often find that they are locked into providing products of certain types and specifications to their immediate customers.
              View case