Nina Paavola

Hyundai Card/Hyundai Capital and GE Money: Re-branding Decisions in a Successful Joint Venture

By  Amitava Chattopadhyay,  Nina Paavola
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The case presents a description of the JV between GE Money and Hyundai Card/Hyundai Capital from its inception through 2006 when the venture’s success in Korea led to thoughts of international expansion, raising the question of how the entity should be branded.

    Published 31 Dec 2008

    Reference 5557

    Topic Marketing

    Industry Financial Services

    Region Global

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    Hyundai Card/Hyundai Capital and GE Money: Re-branding Decisions in a Successful Joint Venture

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    The case presents a description of the JV between GE Money and Hyundai Card/Hyundai Capital from its inception through 2006 when the venture’s success in Korea led to thoughts of international expansion, raising the question of how the entity should be branded.
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      LG Electronics in India: Reinventing the brand

      By  Amitava Chattopadhyay,  Nina Paavola
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      The case describes the first decade of LGEIL's experience in India, a decade marked by incredible success from a sales point of view and outlines the challenges in 2007, which resonate with the key challenge in back in 1997--building a premium brand image for LG.

        Published 30 Nov 2008

        Reference 5558

        Topic Marketing

        Industry International Trade and Development,  Marketing and Advertising

        Region Asia

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        LG Electronics in India: Reinventing the brand

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        The case describes the first decade of LGEIL's experience in India, a decade marked by incredible success from a sales point of view and outlines the challenges in 2007, which resonate with the key challenge in back in 1997--building a premium brand image for LG.
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          MAS Holdings: Leveraging Corporate Responsibility

          By  Amitava Chattopadhyay,  Nina Paavola
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          The case details the development and implementation of corporate social responsibility programmes at MAS Holdings, a Sri Lankan manufacturer supplying undergarments and active wear to companies like Victoria's Secret, Marks and Spencer, Gap, Adidas and Nike.

            Published 31 May 2008

            Reference 5512

            Topic Marketing

            Industry Market Research,  Marketing and Advertising,  Apparel and Fashion

            Region Global

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            MAS Holdings: Leveraging Corporate Responsibility

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            The case details the development and implementation of corporate social responsibility programmes at MAS Holdings, a Sri Lankan manufacturer supplying undergarments and active wear to companies like Victoria's Secret, Marks and Spencer, Gap, Adidas and Nike.
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              BRITA: In Search of a Winning Strategy

              By  Amitava Chattopadhyay,  Douglas Milliken,  Nina Paavola
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              This case describes the meteoric rise of Brita in the US market, following the acquisition of local rights by The Clorox Company in 1989, until a sudden decline in 1999. The case details the various failed strategies attempted by the brand between 1999 and 2006 and poses the question as to what Brita should do to turn its fortunes around.

                Published 01 Jan 2007

                Reference 5426

                Topic Marketing

                Industry Marketing and Advertising

                Region North America

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                BRITA: In Search of a Winning Strategy

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                This case describes the meteoric rise of Brita in the US market, following the acquisition of local rights by The Clorox Company in 1989, until a sudden decline in 1999. The case details the various failed strategies attempted by the brand between 1999 and 2006 and poses the question as to what Brita should do to turn its fortunes around.
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                  BBVA: From Selling Services to Being a Brand

                  By  Amitava Chattopadhyay,  Nina Paavola,  Angel Alloza Losana
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                  BBVA, a bank recently created through the merger of BBV and Argentaria, has recently experienced a drop in customer satisfaction, a serious cause for concern to the chairman. The case presents the branding work done at BBVA and poses several alternative brand positions that are being considered by BBVA.

                    Published 01 Oct 2006

                    Reference 5397

                    Topic Marketing

                    Industry Financial Services

                    Region Europe

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                    BBVA: From Selling Services to Being a Brand

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                    BBVA, a bank recently created through the merger of BBV and Argentaria, has recently experienced a drop in customer satisfaction, a serious cause for concern to the chairman. The case presents the branding work done at BBVA and poses several alternative brand positions that are being considered by BBVA.
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                      Natura: Expanding Beyond Latin America

                      By  Amitava Chattopadhyay,  Nina Paavola,  Betania Tanure
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                      Natura is a well recognized and highly regarded brand in Brazil: it enjoyed high brand loyalty among consumers and the highest retention rate among sales representatives in the cosmetics industry. Notwithstanding the triumphs in its home market, attempts at internationalization within Latin America, had thus far not been as successful as expected.

                        Published 07 Jan 2006

                        Reference 5365

                        Topic Marketing

                        Industry Cosmetics

                        Region Global

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                        Natura: Expanding Beyond Latin America

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                        Natura is a well recognized and highly regarded brand in Brazil: it enjoyed high brand loyalty among consumers and the highest retention rate among sales representatives in the cosmetics industry. Notwithstanding the triumphs in its home market, attempts at internationalization within Latin America, had thus far not been as successful as expected.
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                          BRITA: In Search of a Winning Strategy

                          By  Amitava Chattopadhyay,  Douglas Milliken,  Nina Paavola
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                          This case describes the meteoric rise of Brita in the US market, following the acquisition of local rights by The Clorox Company in 1989, until a sudden decline in 1999. The case details the various failed strategies attempted by the brand between 1999 and 2006 and poses the question as to what Brita should do to turn its fortunes around.

                            Published 01 Jan 2007

                            Reference 5426

                            Topic Marketing

                            Industry Marketing and Advertising

                            Region North America

                            View case

                            BRITA: In Search of a Winning Strategy

                            Add to cart extra
                            This case describes the meteoric rise of Brita in the US market, following the acquisition of local rights by The Clorox Company in 1989, until a sudden decline in 1999. The case details the various failed strategies attempted by the brand between 1999 and 2006 and poses the question as to what Brita should do to turn its fortunes around.
                              View case