Nina Paavola

The case presents a description of the JV between GE Money and Hyundai Card/Hyundai Capital from its inception through 2006 when the venture’s success in Korea led to thoughts of international expansion, raising the question of how the entity should be branded.

Published 31 Dec 2008

Reference 5557

Topic Marketing

Industry Financial Services

Region Global

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The case describes the first decade of LGEIL's experience in India, a decade marked by incredible success from a sales point of view and outlines the challenges in 2007, which resonate with the key challenge in back in 1997--building a premium brand image for LG.

Published 30 Nov 2008

Reference 5558

Topic Marketing

Industry International Trade and Development Marketing and Advertising

Region Asia

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The case details the development and implementation of corporate social responsibility programmes at MAS Holdings, a Sri Lankan manufacturer supplying undergarments and active wear to companies like Victoria's Secret, Marks and Spencer, Gap, Adidas and Nike.

Published 31 May 2008

Reference 5512

Topic Marketing

Industry Market Research Marketing and Advertising Apparel and Fashion

Region Global

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This case describes the meteoric rise of Brita in the US market, following the acquisition of local rights by The Clorox Company in 1989, until a sudden decline in 1999. The case details the various failed strategies attempted by the brand between 1999 and 2006 and poses the question as to what Brita should do to turn its fortunes around.

Published 01 Jan 2007

Reference 5426

Topic Marketing

Industry Marketing and Advertising

Region North America

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Natura is a well recognized and highly regarded brand in Brazil: it enjoyed high brand loyalty among consumers and the highest retention rate among sales representatives in the cosmetics industry. Notwithstanding the triumphs in its home market, attempts at internationalization within Latin America, had thus far not been as successful as expected.

Published 07 Jan 2006

Reference 5365

Topic Marketing

Industry Cosmetics

Region Global

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This case describes the meteoric rise of Brita in the US market, following the acquisition of local rights by The Clorox Company in 1989, until a sudden decline in 1999. The case details the various failed strategies attempted by the brand between 1999 and 2006 and poses the question as to what Brita should do to turn its fortunes around.

Published 01 Jan 2007

Reference 5426

Topic Marketing

Industry Marketing and Advertising

Region North America

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