Hypios offers companies (called “seekers”) a secure website where they can formulate and publish R&D problems and reach out to a global community of “solvers”: engineers, scientists and other experts in the Hypios network. The idea is that seekers offer monetary rewards for the right solution and solvers compete to find the best solution and win the reward.

The case details the development and implementation of corporate social responsibility programmes at MAS Holdings, a Sri Lankan manufacturer supplying undergarments and active wear to companies like Victoria's Secret, Marks and Spencer, Gap, Adidas and Nike.

The case focuses on LG Electronics' entry into the US market and its efforts to develop a premium brand, highlighting the specific instance of refrigerators which played a key role in the establishment of the firm's image.

One of the key problems in marketing decision making is how to measure the effectiveness of marketing actions, for example, the effect of temporary price promotions on sales. Many outcomes of marketing decisions are multiply determined and involve both short- and long-term effects that are hard to pin down.