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5 case(s) found.

Artificial Intelligence for Customer Engagement: Building a Permission-based Ecommerce Ecosystem at CXsphere

By  Amitava Chattopadhyay,  Haiyang Yang,  Anne-Marie Carrick
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CXsphere, a startup in the permission-based ecommerce ecosystem space, had gained initial success with the launch of its first Artificial Intelligence (AI) driven customer engagement product. It had several clients and was generating recurring revenues. AI-driven data analytics was a new industry and CXsphere had a unique business model.

    Published 20 Feb 2023

    Reference 6693

    Length 21 page(s)

    Topic Marketing

    Region Global

    Industry Market Research

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    Artificial Intelligence for Customer Engagement: Building a Permission-based Ecommerce Ecosystem at CXsphere

    By  Amitava Chattopadhyay,  Haiyang Yang,  Anne-Marie Carrick
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    CXsphere, a startup in the permission-based ecommerce ecosystem space, had gained initial success with the launch of its first Artificial Intelligence (AI) driven customer engagement product. It had several clients and was generating recurring revenues. AI-driven data analytics was a new industry and CXsphere had a unique business model.
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      hypios: Seeking a Business Model for Open Innovation

      By  Karan Girotra,  Christian Terwiesch
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      Hypios offers companies (called “seekers”) a secure website where they can formulate and publish R&D problems and reach out to a global community of “solvers”: engineers, scientists and other experts in the Hypios network. The idea is that seekers offer monetary rewards for the right solution and solvers compete to find the best solution and win the reward.

        Published 24 Mar 2014

        Reference 5848

        Length 8 page(s)

        Topic Entrepreneurship

        Region Europe

        Industry Research,  Industrial Automation,  Market Research

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        hypios: Seeking a Business Model for Open Innovation

        By  Karan Girotra,  Christian Terwiesch
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        Hypios offers companies (called “seekers”) a secure website where they can formulate and publish R&D problems and reach out to a global community of “solvers”: engineers, scientists and other experts in the Hypios network. The idea is that seekers offer monetary rewards for the right solution and solvers compete to find the best solution and win the reward.
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          MAS Holdings: Leveraging Corporate Responsibility

          By  Amitava Chattopadhyay,  Nina Paavola
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          The case details the development and implementation of corporate social responsibility programmes at MAS Holdings, a Sri Lankan manufacturer supplying undergarments and active wear to companies like Victoria's Secret, Marks and Spencer, Gap, Adidas and Nike.

            Published 31 May 2008

            Reference 5512

            Length 25 page(s)

            Topic Marketing

            Region Global

            Industry Market Research,  Marketing and Advertising,  Apparel and Fashion

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            MAS Holdings: Leveraging Corporate Responsibility

            By  Amitava Chattopadhyay,  Nina Paavola
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            The case details the development and implementation of corporate social responsibility programmes at MAS Holdings, a Sri Lankan manufacturer supplying undergarments and active wear to companies like Victoria's Secret, Marks and Spencer, Gap, Adidas and Nike.
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              LG Electronics Inc.: Breaking the Ice in the North American Market for Refrigerators

              By  Joseph Lajos,  Amitava Chattopadhyay,  Eun-Ju Park
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              The case focuses on LG Electronics' entry into the US market and its efforts to develop a premium brand, highlighting the specific instance of refrigerators which played a key role in the establishment of the firm's image.

                Published 29 Nov 2007

                Reference 5488

                Length 30 page(s)

                Topic Marketing

                Region North America

                Industry Consumer Goods,  Market Research,  Marketing and Advertising

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                LG Electronics Inc.: Breaking the Ice in the North American Market for Refrigerators

                By  Joseph Lajos,  Amitava Chattopadhyay,  Eun-Ju Park
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                The case focuses on LG Electronics' entry into the US market and its efforts to develop a premium brand, highlighting the specific instance of refrigerators which played a key role in the establishment of the firm's image.
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                  Measuring Price Promotion Effects: An Econometric Exercise in Measuring the Impact of Marketing Decision Making

                  By  Klaus Wertenbroch
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                  One of the key problems in marketing decision making is how to measure the effectiveness of marketing actions, for example, the effect of temporary price promotions on sales. Many outcomes of marketing decisions are multiply determined and involve both short- and long-term effects that are hard to pin down.

                    Published 03 Jan 2006

                    Reference 5090

                    Length 2 page(s)

                    Topic Marketing

                    Industry Retail,  Market Research

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                    Measuring Price Promotion Effects: An Econometric Exercise in Measuring the Impact of Marketing Decision Making

                    By  Klaus Wertenbroch
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                    One of the key problems in marketing decision making is how to measure the effectiveness of marketing actions, for example, the effect of temporary price promotions on sales. Many outcomes of marketing decisions are multiply determined and involve both short- and long-term effects that are hard to pin down.
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