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4 cases found.

hypios: Seeking a Business Model for Open Innovation

By  Karan Girotra,  Christian Terwiesch
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Hypios offers companies (called “seekers”) a secure website where they can formulate and publish R&D problems and reach out to a global community of “solvers”: engineers, scientists and other experts in the Hypios network. The idea is that seekers offer monetary rewards for the right solution and solvers compete to find the best solution and win the reward.

    Published 24 Mar 2014

    Reference 5848

    Topic Entrepreneurship

    Region Europe

    Industry Research,  Industrial Automation,  Market Research

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    hypios: Seeking a Business Model for Open Innovation

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    Hypios offers companies (called “seekers”) a secure website where they can formulate and publish R&D problems and reach out to a global community of “solvers”: engineers, scientists and other experts in the Hypios network. The idea is that seekers offer monetary rewards for the right solution and solvers compete to find the best solution and win the reward.
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      MAS Holdings: Leveraging Corporate Responsibility

      By  Amitava Chattopadhyay,  Nina Paavola
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      The case details the development and implementation of corporate social responsibility programmes at MAS Holdings, a Sri Lankan manufacturer supplying undergarments and active wear to companies like Victoria's Secret, Marks and Spencer, Gap, Adidas and Nike.

        Published 31 May 2008

        Reference 5512

        Topic Marketing

        Region Global

        Industry Market Research,  Marketing and Advertising,  Apparel and Fashion

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        MAS Holdings: Leveraging Corporate Responsibility

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        The case details the development and implementation of corporate social responsibility programmes at MAS Holdings, a Sri Lankan manufacturer supplying undergarments and active wear to companies like Victoria's Secret, Marks and Spencer, Gap, Adidas and Nike.
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          LG Electronics Inc.: Breaking the Ice in the North American Market for Refrigerators

          By  Joseph Lajos,  Amitava Chattopadhyay,  Eun-Ju Park
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          The case focuses on LG Electronics' entry into the US market and its efforts to develop a premium brand, highlighting the specific instance of refrigerators which played a key role in the establishment of the firm's image.

            Published 29 Nov 2007

            Reference 5488

            Topic Marketing

            Region North America

            Industry Consumer Goods,  Market Research,  Marketing and Advertising

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            LG Electronics Inc.: Breaking the Ice in the North American Market for Refrigerators

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            The case focuses on LG Electronics' entry into the US market and its efforts to develop a premium brand, highlighting the specific instance of refrigerators which played a key role in the establishment of the firm's image.
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              Measuring Price Promotion Effects: An Econometric Exercise in Measuring the Impact of Marketing Decision Making

              By  Klaus Wertenbroch
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              One of the key problems in marketing decision making is how to measure the effectiveness of marketing actions, for example, the effect of temporary price promotions on sales. Many outcomes of marketing decisions are multiply determined and involve both short- and long-term effects that are hard to pin down.

                Published 03 Jan 2006

                Reference 5090

                Topic Marketing

                Industry Retail,  Market Research

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                Measuring Price Promotion Effects: An Econometric Exercise in Measuring the Impact of Marketing Decision Making

                Add to cart popular
                One of the key problems in marketing decision making is how to measure the effectiveness of marketing actions, for example, the effect of temporary price promotions on sales. Many outcomes of marketing decisions are multiply determined and involve both short- and long-term effects that are hard to pin down.
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