Ángel Alloza Losana

BBVA, a bank recently created through the merger of BBV and Argentaria, has recently experienced a drop in customer satisfaction, a serious cause for concern to the chairman. The case presents the branding work done at BBVA and poses several alternative brand positions that are being considered by BBVA.

Published 01 Oct 2006

Reference 5397

Topic Marketing

Industry Financial Services

Region Europe

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