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21 cases found.

From Fast Fashion to Sustainable Apparel: The Making of the SAC

By  Mark Hunter,  Andre Calmon,  Luk Van Wassenhove
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This case focuses on the contribution of the Sustainable Apparel Coalition (SAC), an American trade organization based on an industry-wide collaboration and a multi-stakeholder approach, to the fashion industry. The Higg Index is a self-assessment tool that aims to measure and reduce the environmental and social impacts of apparel supply chains.

    Published 19 Dec 2018

    Reference 6437

    Topic Responsibility

    Region Global

    Industry Textiles,  Apparel and Fashion

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    From Fast Fashion to Sustainable Apparel: The Making of the SAC

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    This case focuses on the contribution of the Sustainable Apparel Coalition (SAC), an American trade organization based on an industry-wide collaboration and a multi-stakeholder approach, to the fashion industry. The Higg Index is a self-assessment tool that aims to measure and reduce the environmental and social impacts of apparel supply chains.
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      Fashion Forward Dubai (FFWD): Digitally Transforming the Fashion Industry?

      By  L. Felipe Monteiro,  Katia Kachan
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      The case discusses the globalization of fashion and the trajectory of Fashion Forward Dubai. Since its inception in 2013, FFWD had striven to offer an alternative to traditional fashion weeks by showcasing collections of local designers to fashion buyers, journalists and customers on the catwalk and on internet. Over 15,000 attendees came to the show and more than 100,000 followed it online.

        Published 27 Jun 2018

        Reference 6395

        Topic Strategy

        Region Middle-East

        Industry Apparel and Fashion

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        Fashion Forward Dubai (FFWD): Digitally Transforming the Fashion Industry?

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        The case discusses the globalization of fashion and the trajectory of Fashion Forward Dubai. Since its inception in 2013, FFWD had striven to offer an alternative to traditional fashion weeks by showcasing collections of local designers to fashion buyers, journalists and customers on the catwalk and on internet. Over 15,000 attendees came to the show and more than 100,000 followed it online.
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          Vestiaire Collective: The Challenges of Second-Hand Luxury

          By  Frederic Godart,  Brian Henry
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          This case illustrates solutions to a) the vexing problem of how to stop counterfeit luxury goods from being sold on the Internet; and b) the larger issue of how to sell lots of pre-owned personal luxury goods without fear of undermining their lofty prices.

            Published 28 Aug 2017

            Reference 6318

            Topic Entrepreneurship

            Region Europe

            Industry Apparel and Fashion

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            Vestiaire Collective: The Challenges of Second-Hand Luxury

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            This case illustrates solutions to a) the vexing problem of how to stop counterfeit luxury goods from being sold on the Internet; and b) the larger issue of how to sell lots of pre-owned personal luxury goods without fear of undermining their lofty prices.
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              Chalhoub Group: A Luxury Success Story in the Middle East

              By  Frederic Godart,  Andrew Shipilov,  Brian Henry,  Nancy Leung
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              This case illustrates the key role played by a local distributor in the luxury goods industry in the Middle East. By partnering with the Chalhoub Group, western firms have built a competitive advantage across the six countries of the Gulf Cooperation Council (GCC).

                Published 29 Mar 2017

                Reference 6290

                Topic Leadership & Organisations

                Region Middle-East

                Industry Apparel and Fashion

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                Chalhoub Group: A Luxury Success Story in the Middle East

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                This case illustrates the key role played by a local distributor in the luxury goods industry in the Middle East. By partnering with the Chalhoub Group, western firms have built a competitive advantage across the six countries of the Gulf Cooperation Council (GCC).
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                  Leonisa: A Succession Crisis Among Second Gens

                  By  Morten Bennedsen,  Alexander Guzman,  Brian Henry,  Maria Andrea Trujillo,  Yupana Wiwattanakantang
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                  A well-known lingerie retailer in Colombia, Leonisa is a family-owned company that barely survived a second-generation succession crisis. Brothers Joaquín and Julio Ernesto Urrea founded the firm in 1956, and over 50 years built one of the most recognizable brands in Latin America.

                    Published 29 May 2017

                    Reference 6285

                    Topic Family Business

                    Region South America

                    Industry Apparel and Fashion

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                    Leonisa: A Succession Crisis Among Second Gens

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                    A well-known lingerie retailer in Colombia, Leonisa is a family-owned company that barely survived a second-generation succession crisis. Brothers Joaquín and Julio Ernesto Urrea founded the firm in 1956, and over 50 years built one of the most recognizable brands in Latin America.
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                      Shang Xia: Selling High-Quality Refined Goods "Proudly Made in China"

                      By  Frederic Godart,  David Dubois,  Brian Henry,  Iain Ding
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                      Shang Xia is a story of a female entrepreneur whose goal is to open the Chinese luxury-goods market to products proudly made in China. It is the story of a young Chinese designer named Jiang Qiong Er who was convinced that the craft of making luxury goods, which had been deeply rooted in ancient Chinese culture, could be revived by Chinese artisans working to her modern designs.

                        Published 29 Mar 2017

                        Reference 6276

                        Topic Leadership & Organisations

                        Region Asia

                        Industry Apparel and Fashion

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                        Shang Xia: Selling High-Quality Refined Goods "Proudly Made in China"

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                        Shang Xia is a story of a female entrepreneur whose goal is to open the Chinese luxury-goods market to products proudly made in China. It is the story of a young Chinese designer named Jiang Qiong Er who was convinced that the craft of making luxury goods, which had been deeply rooted in ancient Chinese culture, could be revived by Chinese artisans working to her modern designs.
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                          Re-Defining WGSN's Value Proposition and Positioning: Insight Generation for Fashion and Lifestyle Industries

                          By  Frederic Godart,  David Dubois,  Brian Henry
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                          WGSN is the world’s largest fashion trend forecasting agency, supplying services to 95% of the Fortune 500 fashion brands. The case examines the global strategy of WGSN, which strives to enrich its robust online platform while adding more physical presence in the markets where it is growing, particularly in North America and Asia.

                            Published 15 Dec 2016

                            Reference 6250

                            Topic Leadership & Organisations

                            Region Europe

                            Industry Apparel and Fashion

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                            Re-Defining WGSN's Value Proposition and Positioning: Insight Generation for Fashion and Lifestyle Industries

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                            WGSN is the world’s largest fashion trend forecasting agency, supplying services to 95% of the Fortune 500 fashion brands. The case examines the global strategy of WGSN, which strives to enrich its robust online platform while adding more physical presence in the markets where it is growing, particularly in North America and Asia.
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                              Rideau Artisanal Chandlery: Online, Offline or Bust?

                              By  David A. Soberman,  Markus Christen
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                              Rideau Artisanal Chandlery (RAC) manufactures and sells a large range of artisanal candles through a variety of specialty retailers in Canada and parts of the United States. It has gained market leadership by constantly adding innovative scents to its product line.

                                Published 28 Aug 2017

                                Reference 6246

                                Topic Marketing

                                Region North America

                                Industry Apparel and Fashion

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                                Rideau Artisanal Chandlery: Online, Offline or Bust?

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                                Rideau Artisanal Chandlery (RAC) manufactures and sells a large range of artisanal candles through a variety of specialty retailers in Canada and parts of the United States. It has gained market leadership by constantly adding innovative scents to its product line.
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                                  Managing Creativity in Luxury Fashion Houses: Raf Simons at Dior

                                  By  Frederic Godart,  David Dubois,  Brian Henry
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                                  The case investigates the role of creative directors in the luxury fashion industry. When in October 2015 Raf Simons quit Christian Dior, industry observers wondered why anyone would voluntarily walk away from such an esteemed fashion house, and who would replace him. Beneath the glamorous veneer, the luxury and fashion industry puts tremendous stress on creative directors.

                                    Published 22 Jul 2016

                                    Reference 6214

                                    Topic Leadership & Organisations

                                    Region Europe

                                    Industry Luxury Goods and Jewelry,  Apparel and Fashion

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                                    Managing Creativity in Luxury Fashion Houses: Raf Simons at Dior

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                                    The case investigates the role of creative directors in the luxury fashion industry. When in October 2015 Raf Simons quit Christian Dior, industry observers wondered why anyone would voluntarily walk away from such an esteemed fashion house, and who would replace him. Beneath the glamorous veneer, the luxury and fashion industry puts tremendous stress on creative directors.
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                                      Branding in an Emerging Market: Strategies for Sustaining Market Dominance of the Largest Apparel Brand in India

                                      By  Haiyang Yang,  Amitava Chattopadhyay,  Kedar Apshankar
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                                      This case illustrates the key issues and challenges in creating and sustaining a successful brand in emerging markets. Peter England, India’s largest apparel brand by sales volume, is struggling to formulate a strategy to sustain the brand’s market dominance. Indian consumer tastes are changing rapidly, making it difficult for any brand to stay relevant and fashionable over time.

                                        Published 24 Mar 2016

                                        Reference 6192

                                        Topic Marketing

                                        Region Asia

                                        Industry Apparel and Fashion

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                                        Branding in an Emerging Market: Strategies for Sustaining Market Dominance of the Largest Apparel Brand in India

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                                        This case illustrates the key issues and challenges in creating and sustaining a successful brand in emerging markets. Peter England, India’s largest apparel brand by sales volume, is struggling to formulate a strategy to sustain the brand’s market dominance. Indian consumer tastes are changing rapidly, making it difficult for any brand to stay relevant and fashionable over time.
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                                          James Chen's Entrepreneurial Odyssey (A): Adlens

                                          By  Randel Carlock,  Elin Williams
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                                          This three-part case study explores the development of Adlens, a commercial firm, and Vision for a Nation as the social venture developed in parallel. The entrepreneur’s strategy is to sell the innovative Adlens optical products in middle-to-high income economies for profit, while Vision for a Nation is dedicated to improving vision in the developing world, starting with Rwanda.

                                            Published 28 Oct 2016

                                            Reference 6178

                                            Topic Family Business

                                            Region Global

                                            Industry Apparel and Fashion

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                                            James Chen's Entrepreneurial Odyssey (A): Adlens

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                                            This three-part case study explores the development of Adlens, a commercial firm, and Vision for a Nation as the social venture developed in parallel. The entrepreneur’s strategy is to sell the innovative Adlens optical products in middle-to-high income economies for profit, while Vision for a Nation is dedicated to improving vision in the developing world, starting with Rwanda.
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                                              James Chen's Entrepreneurial Odyssey (B): Vision for a Nation

                                              By  Randel Carlock,  Elin Williams
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                                              This three-part case study explores the development of Adlens, a commercial firm, and Vision for a Nation as the social venture developed in parallel. The entrepreneur’s strategy is to sell the innovative Adlens optical products in middle-to-high income economies for profit, while Vision for a Nation is dedicated to improving vision in the developing world, starting with Rwanda.

                                                Published 28 Oct 2016

                                                Reference 6178

                                                Topic Family Business

                                                Region Global

                                                Industry Apparel and Fashion

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                                                James Chen's Entrepreneurial Odyssey (B): Vision for a Nation

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                                                This three-part case study explores the development of Adlens, a commercial firm, and Vision for a Nation as the social venture developed in parallel. The entrepreneur’s strategy is to sell the innovative Adlens optical products in middle-to-high income economies for profit, while Vision for a Nation is dedicated to improving vision in the developing world, starting with Rwanda.
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