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35 case(s) found.

Olivier Rousteing at Balmain: From Instagram to NFTs, Digital Leadership in Style

By  Frederic Godart,  Brian Henry
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This case is about the transformation of a luxury French fashion brand with the arrival of a remarkable creative director.

    Published 10 Jan 2024

    Reference 6853

    Length 11 page(s)

    Topic Leadership & Organisations

    Region Global

    Industry Luxury Goods and Jewelry,  Apparel and Fashion

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    Olivier Rousteing at Balmain: From Instagram to NFTs, Digital Leadership in Style

    By  Frederic Godart,  Brian Henry
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    This case is about the transformation of a luxury French fashion brand with the arrival of a remarkable creative director.
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      Blake Mycoskie and TOMS

      By  Jasjit Singh
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      In 2006, Blake Mycoskie founded TOMS (originally called TOMS Shoes), pioneering a “buy-one-give-one” model that integrated philanthropy into the business strategy. His innovative approach was an instant hit among consumers and received wide recognition as a promising way for companies to achieve social impact.

        Published 03 Jul 2023

        Reference 6820

        Length 2 page(s)

        Topic Entrepreneurship

        Region Global

        Industry Apparel and Fashion

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        Blake Mycoskie and TOMS

        By  Jasjit Singh
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        In 2006, Blake Mycoskie founded TOMS (originally called TOMS Shoes), pioneering a “buy-one-give-one” model that integrated philanthropy into the business strategy. His innovative approach was an instant hit among consumers and received wide recognition as a promising way for companies to achieve social impact.
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          Clean Jeans: Reinventing Blue Jeans at ORTA Anadolu

          By  Atalay Atasu,  Luk Van Wassenhove,  Lisa Simone Duke
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          ORTA Anadolu, a denim manufacturer based in Turkey that produces jeans for major global brands, is seeking to embrace the movement for a circular economy by redesigning its products and processes. How easy is the task facing director Sedef Uncu? What are the barriers to and enablers for ‘circular’ fashion?

            Published 18 May 2022

            Reference 6695

            Length 14 page(s)

            Topic Responsibility

            Region Europe

            Industry Apparel and Fashion

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            Clean Jeans: Reinventing Blue Jeans at ORTA Anadolu

            By  Atalay Atasu,  Luk Van Wassenhove,  Lisa Simone Duke
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            ORTA Anadolu, a denim manufacturer based in Turkey that produces jeans for major global brands, is seeking to embrace the movement for a circular economy by redesigning its products and processes. How easy is the task facing director Sedef Uncu? What are the barriers to and enablers for ‘circular’ fashion?
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              From Fast Fashion to Sustainable Apparel: The Making of the SAC

              By  Mark Hunter,  Andre Calmon,  Luk Van Wassenhove
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              This case focuses on the contribution of the Sustainable Apparel Coalition (SAC), an American trade organization based on an industry-wide collaboration and a multi-stakeholder approach, to the fashion industry. The Higg Index is a self-assessment tool that aims to measure and reduce the environmental and social impacts of apparel supply chains.

                Published 19 Dec 2018

                Reference 6437

                Length 12 page(s)

                Topic Responsibility

                Region Global

                Industry Textiles,  Apparel and Fashion

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                From Fast Fashion to Sustainable Apparel: The Making of the SAC

                By  Mark Hunter,  Andre Calmon,  Luk Van Wassenhove
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                This case focuses on the contribution of the Sustainable Apparel Coalition (SAC), an American trade organization based on an industry-wide collaboration and a multi-stakeholder approach, to the fashion industry. The Higg Index is a self-assessment tool that aims to measure and reduce the environmental and social impacts of apparel supply chains.
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                  Fashion Forward Dubai (FFWD): Digitally Transforming the Fashion Industry?

                  By  L. Felipe Monteiro,  Katia Kachan
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                  The case discusses the globalization of fashion and the trajectory of Fashion Forward Dubai. Since its inception in 2013, FFWD had striven to offer an alternative to traditional fashion weeks by showcasing collections of local designers to fashion buyers, journalists and customers on the catwalk and on internet. Over 15,000 attendees came to the show and more than 100,000 followed it online.

                    Published 27 Jun 2018

                    Reference 6395

                    Length 31 page(s)

                    Topic Strategy

                    Region Middle-East

                    Industry Apparel and Fashion

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                    Fashion Forward Dubai (FFWD): Digitally Transforming the Fashion Industry?

                    By  L. Felipe Monteiro,  Katia Kachan
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                    The case discusses the globalization of fashion and the trajectory of Fashion Forward Dubai. Since its inception in 2013, FFWD had striven to offer an alternative to traditional fashion weeks by showcasing collections of local designers to fashion buyers, journalists and customers on the catwalk and on internet. Over 15,000 attendees came to the show and more than 100,000 followed it online.
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                      Vestiaire Collective: The Challenges of Second-Hand Luxury

                      By  Frederic Godart,  Brian Henry
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                      This case illustrates solutions to a) the vexing problem of how to stop counterfeit luxury goods from being sold on the Internet; and b) the larger issue of how to sell lots of pre-owned personal luxury goods without fear of undermining their lofty prices.

                        Published 28 Aug 2017

                        Reference 6318

                        Length 12 page(s)

                        Topic Entrepreneurship

                        Region Europe

                        Industry Apparel and Fashion

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                        Vestiaire Collective: The Challenges of Second-Hand Luxury

                        By  Frederic Godart,  Brian Henry
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                        This case illustrates solutions to a) the vexing problem of how to stop counterfeit luxury goods from being sold on the Internet; and b) the larger issue of how to sell lots of pre-owned personal luxury goods without fear of undermining their lofty prices.
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                          Chalhoub Group: A Luxury Success Story in the Middle East

                          By  Frederic Godart,  Andrew Shipilov,  Brian Henry,  Nancy Leung
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                          This case illustrates the key role played by a local distributor in the luxury goods industry in the Middle East. By partnering with the Chalhoub Group, western firms have built a competitive advantage across the six countries of the Gulf Cooperation Council (GCC).

                            Published 29 Mar 2017

                            Reference 6290

                            Length 17 page(s)

                            Topic Leadership & Organisations

                            Region Middle-East

                            Industry Apparel and Fashion

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                            Chalhoub Group: A Luxury Success Story in the Middle East

                            By  Frederic Godart,  Andrew Shipilov,  Brian Henry,  Nancy Leung
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                            This case illustrates the key role played by a local distributor in the luxury goods industry in the Middle East. By partnering with the Chalhoub Group, western firms have built a competitive advantage across the six countries of the Gulf Cooperation Council (GCC).
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                              Leonisa: A Succession Crisis Among Second Gens

                              By  Morten Bennedsen,  Alexander Guzman,  Brian Henry,  Maria Andrea Trujillo,  Yupana Wiwattanakantang
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                              A well-known lingerie retailer in Colombia, Leonisa is a family-owned company that barely survived a second-generation succession crisis. Brothers Joaquín and Julio Ernesto Urrea founded the firm in 1956, and over 50 years built one of the most recognizable brands in Latin America.

                                Published 29 May 2017

                                Reference 6285

                                Length 7 page(s)

                                Topic Family Business

                                Region South America

                                Industry Apparel and Fashion

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                                Leonisa: A Succession Crisis Among Second Gens

                                By  Morten Bennedsen,  Alexander Guzman,  Brian Henry,  Maria Andrea Trujillo,  Yupana Wiwattanakantang
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                                A well-known lingerie retailer in Colombia, Leonisa is a family-owned company that barely survived a second-generation succession crisis. Brothers Joaquín and Julio Ernesto Urrea founded the firm in 1956, and over 50 years built one of the most recognizable brands in Latin America.
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                                  Leonisa: A Succession Crisis Among Second Gens (Spanish)

                                  By  Morten Bennedsen,  Alexander Guzman,  Brian Henry,  Maria Andrea Trujillo,  Yupana Wiwattanakantang
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                                  A well-known lingerie retailer in Colombia, Leonisa is a family-owned company that barely survived a second-generation succession crisis. Brothers Joaquín and Julio Ernesto Urrea founded the firm in 1956, and over 50 years built one of the most recognizable brands in Latin America.

                                    Published 07 Mar 2017

                                    Reference 6285

                                    Length 8 page(s)

                                    Topic Family Business

                                    Region South America

                                    Industry Apparel and Fashion

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                                    Leonisa: A Succession Crisis Among Second Gens (Spanish)

                                    By  Morten Bennedsen,  Alexander Guzman,  Brian Henry,  Maria Andrea Trujillo,  Yupana Wiwattanakantang
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                                    A well-known lingerie retailer in Colombia, Leonisa is a family-owned company that barely survived a second-generation succession crisis. Brothers Joaquín and Julio Ernesto Urrea founded the firm in 1956, and over 50 years built one of the most recognizable brands in Latin America.
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                                      Shang Xia: Selling High-Quality Refined Goods "Proudly Made in China"

                                      By  Frederic Godart,  David Dubois,  Brian Henry,  Iain Ding
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                                      Shang Xia is a story of a female entrepreneur whose goal is to open the Chinese luxury-goods market to products proudly made in China. It is the story of a young Chinese designer named Jiang Qiong Er who was convinced that the craft of making luxury goods, which had been deeply rooted in ancient Chinese culture, could be revived by Chinese artisans working to her modern designs.

                                        Published 29 Mar 2017

                                        Reference 6276

                                        Length 10 page(s)

                                        Topic Leadership & Organisations

                                        Region Asia

                                        Industry Apparel and Fashion

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                                        Shang Xia: Selling High-Quality Refined Goods "Proudly Made in China"

                                        By  Frederic Godart,  David Dubois,  Brian Henry,  Iain Ding
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                                        Shang Xia is a story of a female entrepreneur whose goal is to open the Chinese luxury-goods market to products proudly made in China. It is the story of a young Chinese designer named Jiang Qiong Er who was convinced that the craft of making luxury goods, which had been deeply rooted in ancient Chinese culture, could be revived by Chinese artisans working to her modern designs.
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                                          Re-Defining WGSN's Value Proposition and Positioning: Insight Generation for Fashion and Lifestyle Industries

                                          By  Frederic Godart,  David Dubois,  Brian Henry
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                                          WGSN is the world’s largest fashion trend forecasting agency, supplying services to 95% of the Fortune 500 fashion brands. The case examines the global strategy of WGSN, which strives to enrich its robust online platform while adding more physical presence in the markets where it is growing, particularly in North America and Asia.

                                            Published 15 Dec 2016

                                            Reference 6250

                                            Length 16 page(s)

                                            Topic Leadership & Organisations

                                            Region Europe

                                            Industry Apparel and Fashion

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                                            Re-Defining WGSN's Value Proposition and Positioning: Insight Generation for Fashion and Lifestyle Industries

                                            By  Frederic Godart,  David Dubois,  Brian Henry
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                                            WGSN is the world’s largest fashion trend forecasting agency, supplying services to 95% of the Fortune 500 fashion brands. The case examines the global strategy of WGSN, which strives to enrich its robust online platform while adding more physical presence in the markets where it is growing, particularly in North America and Asia.
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                                              Rideau Artisanal Chandlery: Online, Offline or Bust?

                                              By  David A. Soberman,  Markus Christen
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                                              Rideau Artisanal Chandlery (RAC) manufactures and sells a large range of artisanal candles through a variety of specialty retailers in Canada and parts of the United States. It has gained market leadership by constantly adding innovative scents to its product line.

                                                Published 28 Aug 2017

                                                Reference 6246

                                                Length 3 page(s)

                                                Topic Marketing

                                                Region North America

                                                Industry Apparel and Fashion

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                                                Rideau Artisanal Chandlery: Online, Offline or Bust?

                                                By  David A. Soberman,  Markus Christen
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                                                Rideau Artisanal Chandlery (RAC) manufactures and sells a large range of artisanal candles through a variety of specialty retailers in Canada and parts of the United States. It has gained market leadership by constantly adding innovative scents to its product line.
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