Iain Ding

Shang Xia is a story of a female entrepreneur whose goal is to open the Chinese luxury-goods market to products proudly made in China. It is the story of a young Chinese designer named Jiang Qiong Er who was convinced that the craft of making luxury goods, which had been deeply rooted in ancient Chinese culture, could be revived by Chinese artisans working to her modern designs.

Published 29 Mar 2017

Reference 6276

Topic Leadership & Organisations

Industry Apparel and Fashion

Region Asia

View case