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Clean Jeans: Reinventing Blue Jeans at ORTA Anadolu

Published 18 May 2022
Reference 6695
Region Europe
Summary

ORTA Anadolu, a denim manufacturer based in Turkey that produces jeans for major global brands, is seeking to embrace the movement for a circular economy by redesigning its products and processes. How easy is the task facing director Sedef Uncu? What are the barriers to and enablers for ‘circular’ fashion?

Teaching objectives

To explore the feasibility of, and challenges to the circularity of denim, with reference to frameworks for a circular economy such as that of the Ellen MacArthur Foundation and in reports by McKinsey and Accenture. Consider whether circularity will help achieve sustainability goals in the fashion industry. Analyze the access, technical and market challenges when approaching circular economy initiatives in the fashion industry. Debate whether intra- and inter-industry collaboration is sufficient to enable circularity in the fashion industry.

Keywords
  • Circular Economy
  • Sustainability
  • Fashion
  • Apparel
  • Recycling
  • Technology
  • Consumer Behavior
  • Systemic Change
  • Q22022