Javier Gimeno

Professor of Strategy
Garmin 2019 is the second in a two-part case. Case A reviews the history of Garmin from 1991 to 2008, when the personal navigation device (PND) industry is disrupted by the entry of smartphones with mapping applications.

Published 28 Jun 2019

Reference 6356

Topic Strategy

Industry Consumer Electronics Information Services

Region Global

View case
This note is an introduction to the macro (or general) environment and strategy tools (PESTEL analysis, scenario development) used to analyze it. It provides templates for the application of these tools in strategic analysis.

Published 23 Apr 2018

Reference 6398

Topic Strategy

Industry Business Supplies and Equipment

Region Global

View case
Garmin at the Crossroads (Case A) reviews the history of Garmin from its founding in 1991 until 2008. After 17 consecutive years of profitable growth in the personal navigation devices (PND) industry, Garmin was a top player with a strong cash position.

Published 29 Jan 2018

Reference 6356

Topic Strategy

Industry Consumer Electronics Information Services

Region Global

View case
This note provides an introduction of strategy tools for the analysis of the business environment. The note covers tools for analysis of the macro-environement (PESTEL analysis, scenario development), analysis of industry attractiveness (market size and growth drivers, industry life cycle, industry value chain, five forces), and analysis of customer segments and specific competitors.

Published 27 Nov 2017

Reference 6352

Topic Strategy

Industry Business Supplies and Equipment

Region Global

View case
The telecommunications manufacturing industry has seen massive consolidation in the past 10 years. This is the story of how two major telecom providers, Alcatel and Lucent, merged and positioned themselves for the future. It focuses on the leadership challenges of the final years, just before the company was sold.

Published 24 Feb 2016

Reference 6169

Topic Strategy

Industry Telecommunications Wireless

Region Global

View case
Case describes the entry of low-cost competitors in the deregulated Australian airline industry, and the decision by the Qantas Group to launch a low-cost carrier subsidiary (Jetstar) in the domestic market. Many such airlines-within-airlines had failed in the US and Europe.

Published 20 Dec 2013

Reference 5739

Topic Strategy

Industry Airlines/Aviation Transportation/Trucking/Railroad

Region Other Regions

View case
Case A reviews the history of IMAX Corporation from its founding until the introduction of Digital Media Remastering (DMR) technology in 2002. Since its founding, IMAX had struggled to achieve sustainable, profitable growth. The case explores IMAX's difficulties in attracting movie studios and theatres to its platform.

Published 26 Nov 2012

Reference 5836

Topic Strategy

Industry Motion Pictures and Film

Region Global

View case
Case A reviews the history of IMAX Corporation from its founding until the introduction of Digital Media Remastering (DMR) technology in 2002. Since its founding, IMAX had struggled to achieve sustainable, profitable growth. The case explores IMAX's difficulties in attracting movie studios and theatres to its platform.

Published 26 Nov 2012

Reference 5836

Topic Strategy

Industry Motion Pictures and Film

Region Global

View case
This case provides an update of the situation in the mobile internet industry in Europe in 2006, and is a continuation of the case "Mobile Internet in Europe: i-mode and Vodafone live! in 2003".

Published 31 Jul 2012

Reference 5289

Topic Strategy

Industry Telecommunications

Region Europe

View case
Nokia has dominated the mobile handset business for over 20 years. But as mobile technologies evolves and the consumer focus shiftsfrom handset design towards software and content platforms, it creates an opportunity for new players, such as RIM, Apple and Google, to enter the market and challenge Nokia’s position.

Published 23 Apr 2012

Reference 5678

Topic Strategy

Industry Electrical/Electronic Manufacturing

Region Other Regions

View case
The telecommunications manufacturing industry has seen massive consolidation in the past 10 years. This is the story of how two major telecom providers, Alcatel and Lucent, merged and positioned themselves for the future. It focuses on the leadership challenges of the final years, just before the company was sold.

Published 24 Feb 2016

Reference 6169

Topic Strategy

Industry Telecommunications Wireless

Region Global

View case
Competitive Strategy