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Strategic Analysis of the Business Environment

Published 27 Nov 2017
Reference 6352
Topic Strategy
Region Global
Summary

This note provides an introduction of strategy tools for the analysis of the business environment. The note covers tools for analysis of the macro-environement (PESTEL analysis, scenario development), analysis of industry attractiveness (market size and growth drivers, industry life cycle, industry value chain, five forces), and analysis of customer segments and specific competitors. The note provides some templates for the application of these tools in strategic analysis.

Teaching objectives

The aim of the note is to provide conceptual support and an integrated framework for the diagnosis of the business environment in basic strategy courses (undergraduate, graduate, executive education).

Keywords
  • Macro environment
  • PESTEL analysis
  • Environmental scenarios
  • Industry Analysis
  • Market Size / Growth Analysis
  • Industry Life Cycle
  • Industry Value Chain
  • Five Forces Analysis
  • Ecosystems
  • Customer segmentation
  • Competitor Analysis
  • Competitive Strategy
  • Business environment
  • External analysis
  • Q11718