Daniel Simonovich

Affiliate Professor of Strategy
The case describes the meteoric rise of Avolon in the aircraft leasing industry – from a private-equity-backed start-up to IPO and M&A activity, resulting in a top three industry position only seven years after its foundation.

Published 31 Aug 2018

Reference 6429

Topic Strategy

Industry Private Equity Airlines/Aviation

Region Europe

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This note is an introduction to the macro (or general) environment and strategy tools (PESTEL analysis, scenario development) used to analyze it. It provides templates for the application of these tools in strategic analysis.

Published 23 Apr 2018

Reference 6398

Topic Strategy

Industry Business Supplies and Equipment

Region Global

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This note provides an introduction of strategy tools for the analysis of the business environment. The note covers tools for analysis of the macro-environement (PESTEL analysis, scenario development), analysis of industry attractiveness (market size and growth drivers, industry life cycle, industry value chain, five forces), and analysis of customer segments and specific competitors.

Published 27 Nov 2017

Reference 6352

Topic Strategy

Industry Business Supplies and Equipment

Region Global

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Strategy Execution, Strategy Practice