Metin Sengul

Garmin 2019 is the second in a two-part case. Case A reviews the history of Garmin from 1991 to 2008, when the personal navigation device (PND) industry is disrupted by the entry of smartphones with mapping applications.

Published 28 Jun 2019

Reference 6356

Topic Strategy

Industry Consumer Electronics Information Services

Region Global

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This note is an introduction to the macro (or general) environment and strategy tools (PESTEL analysis, scenario development) used to analyze it. It provides templates for the application of these tools in strategic analysis.

Published 23 Apr 2018

Reference 6398

Topic Strategy

Industry Business Supplies and Equipment

Region Global

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Garmin at the Crossroads (Case A) reviews the history of Garmin from its founding in 1991 until 2008. After 17 consecutive years of profitable growth in the personal navigation devices (PND) industry, Garmin was a top player with a strong cash position.

Published 29 Jan 2018

Reference 6356

Topic Strategy

Industry Consumer Electronics Information Services

Region Global

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This note provides an introduction of strategy tools for the analysis of the business environment. The note covers tools for analysis of the macro-environement (PESTEL analysis, scenario development), analysis of industry attractiveness (market size and growth drivers, industry life cycle, industry value chain, five forces), and analysis of customer segments and specific competitors.

Published 27 Nov 2017

Reference 6352

Topic Strategy

Industry Business Supplies and Equipment

Region Global

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This short case is a companion to the classic "Crown Cork & Seal in 1989" case, documenting the evolution of the metal can and container industry in the quarter-century following the rise of William J. Avery to the CEO position at Crown in 1989.

Published 26 Jan 2015

Reference 6111

Topic Strategy

Industry Package/Freight Delivery

Region North America

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Case A reviews the history of IMAX Corporation from its founding until the introduction of Digital Media Remastering (DMR) technology in 2002. Since its founding, IMAX had struggled to achieve sustainable, profitable growth. The case explores IMAX's difficulties in attracting movie studios and theatres to its platform.

Published 26 Nov 2012

Reference 5836

Topic Strategy

Industry Motion Pictures and Film

Region Global

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Case A reviews the history of IMAX Corporation from its founding until the introduction of Digital Media Remastering (DMR) technology in 2002. Since its founding, IMAX had struggled to achieve sustainable, profitable growth. The case explores IMAX's difficulties in attracting movie studios and theatres to its platform.

Published 26 Nov 2012

Reference 5836

Topic Strategy

Industry Motion Pictures and Film

Region Global

View case