Metin Sengul

Garmin 2019

By  Metin Sengul,  Javier Gimeno,  Jean Wee
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Garmin 2019 is the second in a two-part case. Case A reviews the history of Garmin from 1991 to 2008, when the personal navigation device (PND) industry is disrupted by the entry of smartphones with mapping applications.

    Published 28 Jun 2019

    Reference 6356

    Topic Strategy

    Industry Consumer Electronics,  Information Services

    Region Global

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    Garmin 2019

    Add to cart popular
    Garmin 2019 is the second in a two-part case. Case A reviews the history of Garmin from 1991 to 2008, when the personal navigation device (PND) industry is disrupted by the entry of smartphones with mapping applications.
      View case

      Analysing the Macro Environment

      By  Javier Gimeno,  Daniel Simonovich,  Metin Sengul
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      This note is an introduction to the macro (or general) environment and strategy tools (PESTEL analysis, scenario development) used to analyze it. It provides templates for the application of these tools in strategic analysis.

        Published 23 Apr 2018

        Reference 6398

        Topic Strategy

        Industry Business Supplies and Equipment

        Region Global

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        Analysing the Macro Environment

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        This note is an introduction to the macro (or general) environment and strategy tools (PESTEL analysis, scenario development) used to analyze it. It provides templates for the application of these tools in strategic analysis.
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          Garmin at the Crossroads

          By  Metin Sengul,  Phillip DeBruin,  Javier Gimeno
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          Garmin at the Crossroads (Case A) reviews the history of Garmin from its founding in 1991 until 2008. After 17 consecutive years of profitable growth in the personal navigation devices (PND) industry, Garmin was a top player with a strong cash position.

            Published 29 Jan 2018

            Reference 6356

            Topic Strategy

            Industry Consumer Electronics,  Information Services

            Region Global

            View case

            Garmin at the Crossroads

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            Garmin at the Crossroads (Case A) reviews the history of Garmin from its founding in 1991 until 2008. After 17 consecutive years of profitable growth in the personal navigation devices (PND) industry, Garmin was a top player with a strong cash position.
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              Strategic Analysis of the Business Environment

              By  Javier Gimeno,  Daniel Simonovich,  Metin Sengul
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              This note provides an introduction of strategy tools for the analysis of the business environment. The note covers tools for analysis of the macro-environement (PESTEL analysis, scenario development), analysis of industry attractiveness (market size and growth drivers, industry life cycle, industry value chain, five forces), and analysis of customer segments and specific competitors.

                Published 27 Nov 2017

                Reference 6352

                Topic Strategy

                Industry Business Supplies and Equipment

                Region Global

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                Strategic Analysis of the Business Environment

                Add to cart
                This note provides an introduction of strategy tools for the analysis of the business environment. The note covers tools for analysis of the macro-environement (PESTEL analysis, scenario development), analysis of industry attractiveness (market size and growth drivers, industry life cycle, industry value chain, five forces), and analysis of customer segments and specific competitors.
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                  Metal Can and Container Industry in 2014

                  By  Metin Sengul,  Matthew Lee
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                  This short case is a companion to the classic "Crown Cork & Seal in 1989" case, documenting the evolution of the metal can and container industry in the quarter-century following the rise of William J. Avery to the CEO position at Crown in 1989.

                    Published 26 Jan 2015

                    Reference 6111

                    Topic Strategy

                    Industry Package/Freight Delivery

                    Region North America

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                    Metal Can and Container Industry in 2014

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                    This short case is a companion to the classic "Crown Cork & Seal in 1989" case, documenting the evolution of the metal can and container industry in the quarter-century following the rise of William J. Avery to the CEO position at Crown in 1989.
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                      IMAX (A): The Introduction of Digital Media Re-Mastering Technology

                      By  Metin Sengul,  Alexander T. Venino,  Javier Gimeno
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                      Case A reviews the history of IMAX Corporation from its founding until the introduction of Digital Media Remastering (DMR) technology in 2002. Since its founding, IMAX had struggled to achieve sustainable, profitable growth. The case explores IMAX's difficulties in attracting movie studios and theatres to its platform.

                        Published 26 Nov 2012

                        Reference 5836

                        Topic Strategy

                        Industry Motion Pictures and Film

                        Region Global

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                        IMAX (A): The Introduction of Digital Media Re-Mastering Technology

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                        Case A reviews the history of IMAX Corporation from its founding until the introduction of Digital Media Remastering (DMR) technology in 2002. Since its founding, IMAX had struggled to achieve sustainable, profitable growth. The case explores IMAX's difficulties in attracting movie studios and theatres to its platform.
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                          IMAX (B): Ten Years with DMR

                          By  Metin Sengul,  Alexander T. Venino,  Javier Gimeno
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                          Case A reviews the history of IMAX Corporation from its founding until the introduction of Digital Media Remastering (DMR) technology in 2002. Since its founding, IMAX had struggled to achieve sustainable, profitable growth. The case explores IMAX's difficulties in attracting movie studios and theatres to its platform.

                            Published 26 Nov 2012

                            Reference 5836

                            Topic Strategy

                            Industry Motion Pictures and Film

                            Region Global

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                            IMAX (B): Ten Years with DMR

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                            Case A reviews the history of IMAX Corporation from its founding until the introduction of Digital Media Remastering (DMR) technology in 2002. Since its founding, IMAX had struggled to achieve sustainable, profitable growth. The case explores IMAX's difficulties in attracting movie studios and theatres to its platform.
                              View case