Metal Can and Container Industry in 2014

Published 26 Jan 2015
Reference 6111
Topic Strategy
Region North America
Summary

This short case is a companion to the classic "Crown Cork & Seal in 1989" case, documenting the evolution of the metal can and container industry in the quarter-century following the rise of William J. Avery to the CEO position at Crown in 1989.

Teaching objectives

The case allows for an analysis of major changes to the industry structure, including concentration, supply and demand conditions, cost components, and technology. It also reviews the current trends affecting the industry, allowing for a macro-environmental analysis.

Keywords
  • Industry Analysis
  • Manufacturing
  • Beverage Industry
  • Q21415