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Motorola and the Microprocessor Industry in 1996

By Karel Cool,  Abhay Joshi,  Jagadish Turimella
Published 01 Sep 1997
Reference 4679
Topic Strategy
Industry Telecommunications,  Computer Software
Region Global
Length 31 page(s)
Inspection copy
6.00
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Summary

The case chronicles the history of the semiconductor industry, the rise to dominance of Intel, the history of Motorola and its competitive position in microprocessors and the AIM Alliance in 1996.

Teaching objectives

The case allows one to illustrate: Industry dynamics in a high technology industry The importance and practice of supply chain management and vertical integration The options of a firm which loses a standards battle

Keywords
  • AR1996
  • PRODUCT STANDARDS
  • SUPPLY CHAIN
  • VERTICAL INTEGRATION
  • COMMITMENT
  • CAPACITY EXPANSION
  • COMPETITIVE STRATEGY
  • ALLIANCES
  • RD1297
About the authors
Cool

Karel Cool

Professor of Strategic Management

Abhay Joshi

Jagadish Turimella


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      • Topic Strategy

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