Ali Syedain

The case chronicles the history of the tire industry till 1999, focusing on the globalisation, the economics and segmentation. The moment in the case is just after Edouard Michelin takes over from his father, immediately announcing layoffs. The case focuses on Michelin’s strategy.

Published 01 May 2005

Reference 4935

Topic Strategy

Industry Automotive Logistics and Supply Chain

Region Global

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