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The Global Tyre Industry and Michelin in 2004

By Karel Cool,  Ali Syedain,  Jean Perarnaud
Published 01 May 2005
Reference 4935
Topic Strategy
Industry Automotive,  Logistics and Supply Chain
Region Global
Length 38 page(s)
Language English
Inspection copy
6.00
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Summary

The case chronicles the history of the tire industry till 1999, focusing on the globalisation, the economics and segmentation. The moment in the case is just after Edouard Michelin takes over from his father, immediately announcing layoffs. The case focuses on Michelin’s strategy.

Teaching objectives

The case is quite comprehensive, allowing a discussion of industry globalisation and restructuring, competitors responses, and how to compete in a global, mature industry.

Keywords
  • AR2005
  • GLOBALISATION
  • AR0405
  • RD0305
  • INDUSTRY RESTRUCTURING
  • GLOBALISATION
  • RD0502
  • SUPPLY CHAIN ANALYSIS
  • VERTICAL INTEGRATION
  • MULTI-POINT COMPETITION
  • INDUSTRY OVERCAPACITY
  • MATURE INDUSTRY
  • FAMILY RUN BUSINESS
  • European Competitiveness
  • Europe
Related case to use with this case

Michelin and the Global Tire Industry in 1999

By  Karel Cool,  Francesca Gee

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    About the authors
    Cool

    Karel Cool

    Professor of Strategic Management

    Ali Syedain

    Jean Perarnaud


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    • Reference 4935

    • Published 01 Jan 2003

    • Length 36 page(s)

    • Topic Strategy

    • Region Global

    The case chronicles the history of the tire industry till 1999, focusing on the globalisation, the economics and segmentation. The moment in the case is just after Edouard Michelin takes over from his father, immediately announcing layoffs. The case focuses on Michelin’s strategy.
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