Javier Gimeno

Professor of Strategy
Nokia has dominated the mobile handset business for over 20 years. But as mobile technologies evolves and the consumer focus shiftsfrom handset design towards software and content platforms, it creates an opportunity for new players, such as RIM, Apple and Google, to enter the market and challenge Nokia’s position.

Published 23 Apr 2012

Reference 5678

Topic Strategy

Industry Electrical/Electronic Manufacturing

Region Other Regions

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The U.S. bottled water industry went through a major change of structure around 2002. A huge growth in demand, driven by health-conscious consumers, attracted a wave of new entrants, some of them with strong resources and different business models (purified water).

Published 30 Jan 2012

Reference 5621

Topic Strategy

Industry Packaging and Containers

Region North America

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The mobile industry in Finland in 2005 was facing a price war, which hurt not only the profitability of operators but also their incentives to adopt new technologies (3G). In 2005, the Finnish mobile telecom regulator decided to allow handset bundling and subscription plans for 3G services. This was an opportunity for incumbents to reshape the competitive context in the industry.

Published 30 Jan 2012

Reference 5484

Topic Strategy

Industry Information Services

Region Europe

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The case describes the situation in the desktop printer industry in August 2002. Rumours suggest that Dell is planning to enter the industry. The case describes the structure of the industry, the main players, and the events leading to these rumours. Some possibles motives for Dell entering the printer industry are discussed, as well as the entry barriers.

Published 01 Feb 2005

Reference 5251

Topic Strategy

Industry Business Supplies and Equipment Computer Software

Region North America

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The case describes the adoption of two competing mobile internet services in Europe: i-mode (which was very successful in Japan) and Vodafone live!. Case describes the players in the mobile internet ecosystem (operators, handset manufacturers, content providers) in Europe, and describes the competing offerings (technology, marketing, relationships with complementors).

Published 08 Jan 2005

Reference 5289

Topic Strategy

Industry Telecommunications

Region Global

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Case Writers: Alessandro BUCCELLA and Herman FUNG The note describes the competitive context of the European Airline Industry in early 2003. That airline industry has chronic performance problems. Yet, after September 11, the global recession, and the 2nd Iraq War, the global airline industry is amidst the worst crisis in history.

Published 01 Jul 2003

Reference 5123

Topic Strategy

Industry Airlines/Aviation Transportation/Trucking/Railroad

Region Europe

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Case Writers: Alessandro BUCCELLA and Herman FUNG This case forms part of a series with “Note on the European Airline Industry” and “European Airline Industry: Lufthansa in 2003”, but can be used independently. The case describes in detail the strategy of Ryanair, and compares the company to other European airlines using the “low-cost carrier” (LCC) model, with particular attention to Easyjet.

Published 01 Jul 2003

Reference 5124

Topic Strategy

Industry Airlines/Aviation Transportation/Trucking/Railroad

Region Europe

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Case Writers: Alessandro BUCCELLA and Herman FUNG This case forms part of a series with “Note on the European Airline Industry” and “European Airline Industry: Ryanair in 2003”, but can be used independently. The case describes the strategy of Lufthansa as a major network carrier in Europe. It also describes the entry of low-cost carriers in the German market.

Published 01 Jan 2003

Reference 5125

Topic Strategy

Industry Airlines/Aviation Transportation/Trucking/Railroad

Region Europe

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The case describes the creation and evolution of Brazil’s first low-cost airline – GOL. From the outset GOL was driven by innovation and within a few years of operating had become the country’s leading airline. Although initially a low-cost carrier, over the years it became increasingly customer-centric, striving to improve the customer experience by removing the pain points of air travel.

Published 21 Jan 2021

Reference 6563

Topic Strategy

Industry Airlines/Aviation

Region South America

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The telecommunications manufacturing industry has seen massive consolidation in the past 10 years. This is the story of how two major telecom providers, Alcatel and Lucent, merged and positioned themselves for the future. It focuses on the leadership challenges of the final years, just before the company was sold.

Published 24 Feb 2016

Reference 6169

Topic Strategy

Industry Telecommunications Wireless

Region Global

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Competitive Strategy, Multimarket Competition in Domestic and International Markets, Interorganisational Relationships, Entrepreneurship and Innovation