Wei-Ru Chen

Galanz evolved from a Chinese township enterprise to become the world’s number one microwave oven manufacturer in six years through an aggressive price war strategy and capacity expansion. Can Galanz now replicate its rapid growth model in other home appliance categories such as air conditioners, rice cookers, and refrigerators?

Published 19 Dec 2014

Reference 5700

Topic Strategy

Region Asia

View case
The "Michelin and the Global Tire Industry in 2011" case series focuses on the strategic challenges Michelin faces as it seeks to regain global leadership in the tire industry. Following a description of the global industry dynamics, the segmentation of the tire markets and the economics of the industry, the case reviews the competitive position of the key competitors.

Published 20 Dec 2012

Reference 5924

Topic Strategy

Industry Logistics and Supply Chain

Region Asia

View case
The "Michelin and the Global Tire Industry in 2011" case series focuses on the strategic challenges Michelin faces as it seeks to regain global leadership in the tire industry. Following a description of the global industry dynamics, the segmentation of the tire markets and the economics of the industry, the case reviews the competitive position of the key competitors.

Published 20 Dec 2012

Reference 5927

Topic Strategy

Industry Logistics and Supply Chain

Region Asia

View case
Nokia has dominated the mobile handset business for over 20 years. But as mobile technologies evolves and the consumer focus shiftsfrom handset design towards software and content platforms, it creates an opportunity for new players, such as RIM, Apple and Google, to enter the market and challenge Nokia’s position.

Published 23 Apr 2012

Reference 5678

Topic Strategy

Industry Electrical/Electronic Manufacturing

Region Other Regions

View case
The case describes the battle between Google, the world’s leading search engine, and Baidu, a local entrepreneurial firm in China. In 2009, Baidu’s internet traffic share in the country was over three times that of Google and Yahoo!China. Would Google utilise its global resources to impose its dominance in China? Could Baidu defend its leading position?

Published 27 Mar 2009

Reference 5581

Topic Strategy

Region Asia

View case
McDonald’s is the undisputed global leader of quick service restaurants. In China, however, it has less than half the number of outlets and significantly lower profit margins than KFC. Why is KFC seemingly wining in China? How can McDonald’s leverage its global acumen to catch up with KFC?

Published 27 Feb 2009

Reference 5580

Topic Strategy

Industry Restaurants

Region Asia

View case