Wei-Ru Chen

Galanz: A Legend in China's Home Appliances Industry

By  Wei-Ru Chen,  Kuangzhen Wu,  Lily Gu
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Galanz evolved from a Chinese township enterprise to become the world’s number one microwave oven manufacturer in six years through an aggressive price war strategy and capacity expansion. Can Galanz now replicate its rapid growth model in other home appliance categories such as air conditioners, rice cookers, and refrigerators?

    Published 19 Dec 2014

    Reference 5700

    Topic Strategy

    Region Asia

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    Galanz: A Legend in China's Home Appliances Industry

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    Galanz evolved from a Chinese township enterprise to become the world’s number one microwave oven manufacturer in six years through an aggressive price war strategy and capacity expansion. Can Galanz now replicate its rapid growth model in other home appliance categories such as air conditioners, rice cookers, and refrigerators?
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      Hangzhou Zhongce and the Global Tire Industry in 2011

      By  Karel Cool,  Wei-Ru Chen,  Laurent De Clara,  Rika Lijia Chen
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      The "Michelin and the Global Tire Industry in 2011" case series focuses on the strategic challenges Michelin faces as it seeks to regain global leadership in the tire industry. Following a description of the global industry dynamics, the segmentation of the tire markets and the economics of the industry, the case reviews the competitive position of the key competitors.

        Published 20 Dec 2012

        Reference 5927

        Topic Strategy

        Industry Logistics and Supply Chain

        Region Asia

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        Hangzhou Zhongce and the Global Tire Industry in 2011

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        The "Michelin and the Global Tire Industry in 2011" case series focuses on the strategic challenges Michelin faces as it seeks to regain global leadership in the tire industry. Following a description of the global industry dynamics, the segmentation of the tire markets and the economics of the industry, the case reviews the competitive position of the key competitors.
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          GiTi Tire and the Global Tire Industry in 2011

          By  Karel Cool,  Wei-Ru Chen,  Laurent De Clara,  Rika Lijia Chen
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          The "Michelin and the Global Tire Industry in 2011" case series focuses on the strategic challenges Michelin faces as it seeks to regain global leadership in the tire industry. Following a description of the global industry dynamics, the segmentation of the tire markets and the economics of the industry, the case reviews the competitive position of the key competitors.

            Published 20 Dec 2012

            Reference 5924

            Topic Strategy

            Industry Logistics and Supply Chain

            Region Asia

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            GiTi Tire and the Global Tire Industry in 2011

            Add to cart
            The "Michelin and the Global Tire Industry in 2011" case series focuses on the strategic challenges Michelin faces as it seeks to regain global leadership in the tire industry. Following a description of the global industry dynamics, the segmentation of the tire markets and the economics of the industry, the case reviews the competitive position of the key competitors.
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              Nokia and the New Mobile Ecosystem (A): Competing in the Age of Internet Mobile Convergence

              By  Wei-Ru Chen,  Javier Gimeno,  Maciej Workiewicz,  Juan Jose de la Torre
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              Nokia has dominated the mobile handset business for over 20 years. But as mobile technologies evolves and the consumer focus shiftsfrom handset design towards software and content platforms, it creates an opportunity for new players, such as RIM, Apple and Google, to enter the market and challenge Nokia’s position.

                Published 23 Apr 2012

                Reference 5678

                Topic Strategy

                Industry Electrical/Electronic Manufacturing

                Region Other Regions

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                Nokia and the New Mobile Ecosystem (A): Competing in the Age of Internet Mobile Convergence

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                Nokia has dominated the mobile handset business for over 20 years. But as mobile technologies evolves and the consumer focus shiftsfrom handset design towards software and content platforms, it creates an opportunity for new players, such as RIM, Apple and Google, to enter the market and challenge Nokia’s position.
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                  Baidu and Google in China's Internet Search Market: Pathways to Globalisation and Localisation

                  By  Wei-Ru Chen,  Kuangzhen Wu
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                  The case describes the battle between Google, the world’s leading search engine, and Baidu, a local entrepreneurial firm in China. In 2009, Baidu’s internet traffic share in the country was over three times that of Google and Yahoo!China. Would Google utilise its global resources to impose its dominance in China? Could Baidu defend its leading position?

                    Published 27 Mar 2009

                    Reference 5581

                    Topic Strategy

                    Region Asia

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                    Baidu and Google in China's Internet Search Market: Pathways to Globalisation and Localisation

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                    The case describes the battle between Google, the world’s leading search engine, and Baidu, a local entrepreneurial firm in China. In 2009, Baidu’s internet traffic share in the country was over three times that of Google and Yahoo!China. Would Google utilise its global resources to impose its dominance in China? Could Baidu defend its leading position?
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                      McDonald’s and KFC: Recipes for Success in China

                      By  Wei-Ru Chen,  Gabriel Szulanski,  Jennifer LEE
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                      McDonald’s is the undisputed global leader of quick service restaurants. In China, however, it has less than half the number of outlets and significantly lower profit margins than KFC. Why is KFC seemingly wining in China? How can McDonald’s leverage its global acumen to catch up with KFC?

                        Published 27 Feb 2009

                        Reference 5580

                        Topic Strategy

                        Industry Restaurants

                        Region Asia

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                        McDonald’s and KFC: Recipes for Success in China

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                        McDonald’s is the undisputed global leader of quick service restaurants. In China, however, it has less than half the number of outlets and significantly lower profit margins than KFC. Why is KFC seemingly wining in China? How can McDonald’s leverage its global acumen to catch up with KFC?
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