The "Michelin and the Global Tire Industry in 2011" case series focuses on the strategic challenges Michelin faces as it seeks to regain global leadership in the tire industry. Following a description of the global industry dynamics, the segmentation of the tire markets and the economics of the industry, the case reviews the competitive position of the key competitors.

The "Michelin and the Global Tire Industry in 2011" case series focuses on the strategic challenges Michelin faces as it seeks to regain global leadership in the tire industry. Following a description of the global industry dynamics, the segmentation of the tire markets and the economics of the industry, the case reviews the competitive position of the key competitors.