Gabriel Szulanski

Professor of Strategy
Email gabriel.szulanski@insead.edu
Cases A and B focus on the Mandarin Oriental creating an international luxury brand by building the Mandarin Oriental New York and incorporating the spa experience in to the hotel.

Published 18 Dec 2009

Reference 5554

Topic Strategy

Industry Leisure, Travel and Tourism

Region Global

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Cases A and B focus on the Mandarin Oriental creating an international luxury brand by building the Mandarin Oriental New York and incorporating the spa experience in to the hotel.

Published 18 Dec 2009

Reference 5554

Topic Strategy

Industry Leisure, Travel and Tourism

Region Global

View case
Cases C and D focus on the opportunity for Mandarin Oriental to brand 226 residences located in both the North and South Towers of the Columbus Circle complex in New York City as Mandarin Oriental properties after the company signs a contract to develop the Mandarin Oriental New York Hotel.

Published 18 Dec 2009

Reference 5554

Topic Strategy

Industry Leisure, Travel and Tourism

Region Global

View case
Cases C and D focus on the opportunity for Mandarin Oriental to brand 226 residences located in both the North and South Towers of the Columbus Circle complex in New York City as Mandarin Oriental properties after the company signs a contract to develop the Mandarin Oriental New York Hotel.

Published 18 Dec 2009

Reference 5554

Topic Strategy

Industry Leisure, Travel and Tourism

Region Global

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McDonald’s is the undisputed global leader of quick service restaurants. In China, however, it has less than half the number of outlets and significantly lower profit margins than KFC. Why is KFC seemingly wining in China? How can McDonald’s leverage its global acumen to catch up with KFC?

Published 27 Feb 2009

Reference 5580

Topic Strategy

Industry Restaurants

Region Asia

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A brief follow up to a case which focuses on the topic of strategic framing, specifically how best the protagonist, Charles-Henri Filippi, can gain support for his initiative to re-brand Crédit Commercial de France (CCF) as HSBC.

Published 31 Jan 2009

Reference 5440

Topic Strategy

Industry Banking

Region Europe

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This case focuses on the topic of strategic selection, specifically whether or not the Taj Group should invest in The Pierre Hotel in New York. The case write-up includes information about the Taj Group, the Tata Group, The Pierre Hotel, the hotel industry, the Taj's domestic and international strategies, related challenges, investment options and selection criteria.

Published 28 Apr 2008

Reference 5439

Topic Strategy

Industry Recreational Facilities and Services Leisure, Travel and Tourism

Region Asia

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This case focuses on the topic of strategic selection, specifically whether or not the Taj Group should invest in The Pierre Hotel in New York. The case write-up includes information about the Taj Group, the Tata Group, The Pierre Hotel, the hotel industry, the Taj's domestic and international strategies, related challenges, investment options and selection criteria.

Published 28 Apr 2008

Reference 5439

Topic Strategy

Industry Recreational Facilities and Services Leisure, Travel and Tourism

Region Asia

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This case focuses on the topic of strategy making at GI. The case write-up includes information about GI, AT T, the cable telecommunications industry, Ed Breen, the strategy making process at GI, and the Kiawah Meeting that the management team held in 1998.

Published 07 Apr 2008

Reference 5441

Topic Strategy

Industry Telecommunications

Region North America

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This case focuses on the topic of strategic decision making, specifically, whether or not WHAT 1340 Radio should acquire WCXJ Radio. The case write-up includes information about WHAT 1340 Radio, the key players in the management team, the acquisition target, and factors in the decision making process.

Published 18 Feb 2008

Reference 5497

Topic Strategy

Industry Media Production

Region North America

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This case focuses on the topic of strategy making at GI. The case write-up includes information about GI, AT T, the cable telecommunications industry, Ed Breen, the strategy making process at GI, and the Kiawah Meeting that the management team held in 1998.

Published 07 Apr 2008

Reference 5441

Topic Strategy

Industry Telecommunications

Region North America

View case
Knowledge Stickiness, Transfer of Best Practices