Taj Hotels, Resorts & Palaces: To Pierre or not to Pierre? (B)

Published 28 Apr 2008
Reference 5439
Topic Strategy
Region Asia
Summary

This case focuses on the topic of strategic selection, specifically whether or not the Taj Group should invest in The Pierre Hotel in New York. The case write-up includes information about the Taj Group, the Tata Group, The Pierre Hotel, the hotel industry, the Taj's domestic and international strategies, related challenges, investment options and selection criteria. It also includes various exhibits for the user to analyse: Taj’s corporate holding structure, its financial highlights, strategic planning process, organisational chart, and the company's action plan development and deployment process.

Teaching objectives

The objective of this case is for the user to make a strategic decision: to invest in The Pierre Hotel or not. The user makes this decision based on an analysis of the Taj Group, various investment options, and the selection criteria used.

Keywords
  • RD0308
  • AR2008
  • AR0708