WHAT 1340 Radio: At a Crossroads

This case focuses on the topic of strategic decision making, specifically, whether or not WHAT 1340 Radio should acquire WCXJ Radio. The case write-up includes information about WHAT 1340 Radio, the key players in the management team, the acquisition target, and factors in the decision making process.

The objective of this case is for the user to make a strategic decision: whether or not to acquire WCXJ Radio. The user makes this decision based on an analysis of the acquiring radio station, WHAT 1340 Radio, WHAT's management team, the acquisition target, WCXJ Radio, and various factors in the decision making process.