Jessica Zee

Mandarin Oriental Hotel Group (A)

By  Gabriel Szulanski,  Jessica Zee,  Jenifer Raver
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Cases A and B focus on the Mandarin Oriental creating an international luxury brand by building the Mandarin Oriental New York and incorporating the spa experience in to the hotel.

    Published 18 Dec 2009

    Reference 5554

    Topic Strategy

    Industry Leisure, Travel and Tourism

    Region Global

    View case

    Mandarin Oriental Hotel Group (A)

    Add to cart
    Cases A and B focus on the Mandarin Oriental creating an international luxury brand by building the Mandarin Oriental New York and incorporating the spa experience in to the hotel.
      View case

      Mandarin Oriental Hotel Group (B)

      By  Gabriel Szulanski,  Jessica Zee,  Jenifer Raver
      Add to cart
      Cases A and B focus on the Mandarin Oriental creating an international luxury brand by building the Mandarin Oriental New York and incorporating the spa experience in to the hotel.

        Published 18 Dec 2009

        Reference 5554

        Topic Strategy

        Industry Leisure, Travel and Tourism

        Region Global

        View case

        Mandarin Oriental Hotel Group (B)

        Add to cart
        Cases A and B focus on the Mandarin Oriental creating an international luxury brand by building the Mandarin Oriental New York and incorporating the spa experience in to the hotel.
          View case

          Mandarin Oriental Hotel Group (C)

          By  Gabriel Szulanski,  Jessica Zee,  Jenifer Raver
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          Cases C and D focus on the opportunity for Mandarin Oriental to brand 226 residences located in both the North and South Towers of the Columbus Circle complex in New York City as Mandarin Oriental properties after the company signs a contract to develop the Mandarin Oriental New York Hotel.

            Published 18 Dec 2009

            Reference 5554

            Topic Strategy

            Industry Leisure, Travel and Tourism

            Region Global

            View case

            Mandarin Oriental Hotel Group (C)

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            Cases C and D focus on the opportunity for Mandarin Oriental to brand 226 residences located in both the North and South Towers of the Columbus Circle complex in New York City as Mandarin Oriental properties after the company signs a contract to develop the Mandarin Oriental New York Hotel.
              View case

              Mandarin Oriental Hotel Group (D)

              By  Gabriel Szulanski,  Jessica Zee,  Jenifer Raver
              Add to cart
              Cases C and D focus on the opportunity for Mandarin Oriental to brand 226 residences located in both the North and South Towers of the Columbus Circle complex in New York City as Mandarin Oriental properties after the company signs a contract to develop the Mandarin Oriental New York Hotel.

                Published 18 Dec 2009

                Reference 5554

                Topic Strategy

                Industry Leisure, Travel and Tourism

                Region Global

                View case

                Mandarin Oriental Hotel Group (D)

                Add to cart
                Cases C and D focus on the opportunity for Mandarin Oriental to brand 226 residences located in both the North and South Towers of the Columbus Circle complex in New York City as Mandarin Oriental properties after the company signs a contract to develop the Mandarin Oriental New York Hotel.
                  View case